Blue Shield of California · 2 weeks ago
Digital UX Strategist, Principal
California, United States
Full-time
Hybrid
Lead/Staff
10+ years expBlue Shield of California is a nonprofit organization focused on transforming healthcare to be more affordable and effective. The Digital UX Strategist, Principal will work with cross-functional teams to enhance product design and UX content, driving digital growth and best practices across the organization.
Financial ServicesHealth InsuranceNon Profit
Responsibilities
Serve as a full-stack Product Designer (including service design, experimentation, and AI-informed design practices)
Combine UX content design, AI-enabled content optimization, and conversion-optimized content experiences in service of our digital growth objectives
Bring advanced capabilities in AI-augmented design, continuous discovery, service design, and cross-platform content systems
Work cross functionally to advance content guidelines, patterns, and best practices across the organization
Advance Cerulean design system adoption and best practices across the organization so Cerulean continues to be a centralized hub for digital teams
Serve on special projects, as needed
Actively coach other team members
Bring a solution mindset to tackle complex problems
Serve as a leader on the team who can work independently and take accountability and ownership
Qualification
Required
Requires a bachelor's degree or equivalent experience
Requires at least 10 years of prior relevant experience
Requires advanced AI, UX Writing, and experience building multi-platform content systems
Requires experience defining and maintaining content standards, guidelines, and patterns that ensure clarity, consistency, and usability across the design system and all product areas
Requires deep understanding of how content guidelines, component naming, and usage rules drive consistency and usability across a multi‑product ecosystem (including taxonomy, labeling, and page‑level hierarchy)
Requires knowledge of documenting components (purpose, usage, content guidance, and edge cases), naming alignment across platforms (e.g., AEM core/container distinctions)
Requires experience scaling design systems
Requires working knowledge of WCAG, plain language, and inclusive writing best practices; ensures component copy and docs meet accessibility standards and brand voice/tone
Requires experience operating within Agile ceremonies and cross‑team planning for design‑system evolution
Ability to manage and effectively communicate with stakeholders
Company
Blue Shield of California
Blue Shield of California is a health insurance service provider.
5001-10000 employees
H1B Sponsorship
Blue Shield of California has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
2022 (41)
2021 (20)
2020 (31)
Funding
Current Stage
Late StageLeadership Team
Gary Culp
Senior Vice President, Government Markets
Gregory Siebert
Senior Vice President Provider Partnerships & Network Management
Recent News
2026-01-13
Fierce Healthcare
2025-12-15
Company data provided by crunchbase