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NEOGOV · 1 day ago

Senior Manager, Colorado SBDC Partnerships and Marketing

Denver Metro, CO

Full-time

Hybrid

Senior Level

$82K/yr - $90K/yr

NEOGOV is part of the State of Colorado's Office of Economic Development and International Trade. The Senior Manager, Colorado SBDC, Partnerships and Marketing is responsible for elevating the Colorado SBDC brand, securing diverse funding streams, and building community partnerships to effectively support small business owners and entrepreneurs in Colorado.

GovTechHuman ResourcesInformation TechnologySoftware

Responsibilities

Ecosystem Integration: Cultivate and maintain high-level relationships with chambers of commerce, Economic Development Corporations/Commissions (EDCs), and the financial sector to align municipal leaders and private partners in driving network investment

Resource Alignment: Identify and vet "in-kind resource partners" (e.g., CPAs, lawyers, marketing firms) to provide pro bono or discounted services to Colorado SBDC clients

Stakeholder Liaison: Support the State Director in stewarding high-stakes relationships with legislative, community, and host stakeholders while representing the brand at key industry conferences and community forums

Cash Match Procurement: Secure "cash match" funds required by the SBA and State grants through corporate sponsorships and private donations

Sponsorship Programs: Partner with the State Director to strategize statewide sponsorship programs—from value proposition design and market positioning to high-level negotiations and closing

Reporting & Compliance: Lead the statewide reporting framework for Colorado SBDC funding. Drive Salesforce CRM adoption across the network to ensure donor data accuracy and transparency

Impact Marketing: Develop and execute a strategic storytelling framework to convey Colorado SBDC impact through visually engaging reports and multi-channel marketing collateral

Content Strategy: Oversee a high-impact content strategy, managing the production of success stories and reports that quantify the Colorado SBDC’s economic ROI and social impact

Digital Presence: Optimize the statewide digital ecosystem, leveraging the Colorado SBDC website and social channels to accelerate client acquisition, drive workshop enrollment, and enhance user engagement

Public Relations: Partner with the OEDIT Marketing and Communications team to amplify the Colorado SBDC brand, ensuring strategic alignment on press releases, media inquiries, and high-level visibility initiatives

Strategic Market Positioning: Lead the market positioning of core value propositions—advising, training, and resource connections—to ensure consistent brand awareness across all Colorado regions

Brand Identity & Visual Communication: Oversee visual brand integrity through proficiency in Canva and Adobe Creative Cloud (InDesign, Photoshop), ensuring a high-quality, professional aesthetic across all collateral

Infrastructure & Platform Management: Direct website content strategy and platform optimization, with a preference for Drupal or comparable enterprise-level CMS environments

Digital Accessibility: Ensure organizational compliance with digital accessibility standards, overseeing the creation of inclusive content that meets or exceeds statewide requirements

Performance Marketing & Analytics: Leverage SEO strategies and Google Analytics to drive data-informed decision-making and monitor KPIs to optimize digital reach

Social Media Strategy: Spearhead multi-channel strategies across Facebook, Instagram, and LinkedIn, focusing on community growth and brand authority

Qualification

Brand DevelopmentWebsite Content ManagementDigital AccessibilitySEO/Google AnalyticsAdobe Creative CloudSocial Media ManagementProject ManagementCustomer ServiceStrategic CommunicationCreative ThinkingTeam Leadership

Preferred

Demonstrated experience in developing and telling the story of a brand

Experience with website content management, preferably on the Drupal platform

Understanding of digital accessibility and experience in creating accessible content

Basic understanding of SEO/Google analytics, or willingness to learn

Comfortable using Canva or software within Adobe Creative Cloud including InDesign and Photoshop

Experience managing business social media accounts on Facebook, Instagram, and LinkedIn

Leading and/or managing projects from concept to delivery, with previous project management experience preferable

Outstanding customer service skills, including maintaining a positive attitude, actively listening to needs, and calmly responding to requests

Comfortable working in a fast-paced, dynamic environment, able to prioritize multiple initiatives

Must be a creative and strategic thinker with effective oral and written communication

Proven exceptional grammar and editing skills

Ability to do detailed work

Self-motivated team player who can problem solve, with previous change management experience preferable

Ability to work a hybrid schedule in downtown Denver and remotely

Benefits

Annual leave accrued at 13.33 hours per month

Sick leave accrued at 6.66 hours a month

11 paid holidays per year

Medical plans - choice of Cigna or Kaiser; several plan options (including High Deductible Health Plan with HSA); most plans offered with significant state contribution towards premium

Dental and vision plans

Flexible spending accounts

State-paid life insurance policy of $50,000

Choice of 2 retirement plans (defined contribution or defined benefit) with generous state contribution

Optional 401(k) and 457 plans for additional retirement savings

State-paid short-term disability coverage

Additional optional life and disability plans

Access to the Colorado State Employee Assistance Program

Membership opportunity with the Credit Union of Colorado

RTD (transit) EcoPass

Training and professional development