Apply on Employer Site

Dutch Bros Coffee · 1 day ago

Lifecycle Marketing Specialist

1930 W Rio Salado Pkwy Tempe AZ 85281

Full-time

Hybrid

Mid Level

4+ years exp

Dutch Bros Coffee is a fun-loving company that makes a difference one cup at a time. The Lifecycle Marketing Specialist will orchestrate customer lifecycle campaigns and targeted programs, focusing on building and optimizing high-impact customer journeys. This role involves a mix of technical execution, data-driven optimization, and cross-functional project management to enhance long-term customer value.

CoffeeFood and BeverageRestaurants

Culture & Values

Responsibilities

Lead the end-to-end implementation, maintenance and optimization of the customer journey roadmap, ensuring a seamless and personalized experience across all digital touchpoints

Evolve manual, point-in-time, marketing efforts toward behavior-based automated triggers to drive high-value actions and long term customer retention

Partner closely with App, Product, Engineering and Data Science teams to bring the lifecycle strategy to life

Oversee full-funnel campaign orchestration, including creative briefing, offer strategy, communication cadence and multi-channel deployment

Monitor health metrics across all automated campaigns and programs, utilizing data to lead ongoing optimization efforts and sharing actional insights

Design and implement structured A/B test plans to continuously improve performance

Qualification

CRM experienceLifecycle marketingBraze proficiencyData analysisProject managementIntellectual curiosityProactiveMartech systemsDetail orientedAdaptableCommunication skills