Apply on Employer Site

Blackhawk Network · 3 hours ago

Sr. Marketing Program Manager I

Coppell, TX

Full-time

Hybrid

Senior Level, Lead/Staff

$100K/yr - $130K/yr

8+ years exp

Blackhawk Network is a company that provides branded payment solutions through a global platform. They are seeking a strategic and execution-focused Sr. Marketing Program Manager to drive go-to-market success for their existing customer base by developing relationships and executing high-impact marketing campaigns.

E-CommerceFinanceFinancial ServicesPayments

Responsibilities

Link Product Marketing (Products/Solutions, ICPs, Positioning) with GTM execution teams (Demand Gen, SDR’s, Sales, SRMs, Account Management)

Orchestrate overall GTM strategy for incentives customer base in conjunction with Sales, Product and Account Management/SRM leaders

Define GTM channels & campaigns

Develop & execute strategic, quarterly campaigns that provide meaningful resources to our customers & internal teams to leverage

Develop strategic campaign briefs & ensure that all GTM creative is aligned with overall positioning/ messaging framework

Lead the development of content briefs & assets (blogs, e-books, videos, case studies) to enable marketing campaigns, in partnership with the content, creative & DG teams

Translate positioning to in-market creative – ads, landing pages, emails

Manage specific campaign execution & launches through campaign managers

Host & present plans quarterly to stakeholders & marketing team, allowing time for pitchbacks and adjustments based on performance, strategy shifts, economics etc

Monitor results & adjust GTM strategy (incl feedback to product marketing on success of competitive positioning, sales on success of campaigns & sales enablement materials, account management/SRMs on success of partner comms and resources)

Partner with product marketing in development of messaging frameworks for mature products:

Ideal Customer Profiles (ICPs)

Buyer personas and pain points

Competitive landscape and differentiated positioning

Objection handling and value articulation

Ensure consistent messaging across all touchpoints — campaigns, website, sales outreach, and content

Drive creation of high-impact assets including white papers, case studies, and product videos in collaboration with internal teams

Act as the single point of contact with Sales Leaders and SRM/Account Management leaders for sales enablement & funnel requests / manage execution with product marketing and sales ops

Create & regularly update sales enablement & templates on SharePoint/Seismic for team access

Develop custom meeting prep/materials for larger opportunities with sales team

Partner with product marketing on sales training & sales comms about launches with sales ops team

Collaborate closely with sales leaders to align marketing efforts with field needs and feedback

Partner with demand gen to track campaign performance and pipeline contribution

Test and refine messaging and value propositions to improve conversion and engagement

Develop reporting cadences for the sales and account management team to understand how their customers are engaging with our content

Qualification

GTM strategyProduct marketingCampaign leadershipBuyer personasSales enablementAI tools utilizationCommunication skillsLeadership experienceStrategic thinking