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DeltaTrak · 21 hours ago

Digital Marketing Manager

Pleasanton, CA

Full-time

Onsite

Mid, Senior Level

$90K/yr - $95K/yr

DeltaTrak is a company focused on corporate marketing initiatives, and they are seeking a Digital Marketing Manager to develop and manage strategies that enhance corporate visibility and support marketing efforts. The role involves leading the marketing team, coordinating product marketing services, and overseeing public relations and marketing campaigns.

Consumer ElectronicsElectronicsLogisticsManufacturingSupply Chain Management

Responsibilities

Develops and manages corporate marketing initiatives based on the company’s strategic business goals, including marketing and communication plans designed to expand corporate visibility within targeted markets

Manage and provide product marketing service for creating the artwork for packaging, product specifications, graphics, and package/product design

Manage and coordinate the Graphic design team members to collaborate with Birddog, Web design service provider to maintain company websites and make updates as required

Work with UBQ Network Consortium members and support CSO/GM of UBQ to define and refine marketing strategy, collateral and video preparations

Leads and manages daily operation of marketing team, including setting assignment goals, motivating and mentoring individuals to perform at maximum efficiency

Provides creative suggestions on the content, design, and production of all marketing communication materials, videos, and ensuring consistency of brand and corporate identity

Create, update and maintain new hire training modules in Marketing, and schedule the different trainers to participate in a new hire training course

Plan and execute sales support and marketing campaigns to support global marketing needs

Overseas trade show and event strategy and participation when needed.Also determines how to benefit from participation in other activities of the professional organizations that represent targeted industries

Manages and coordinates the Public Relations contractor, including advertising, social media, editorials, webinars and blogs. Coordinates with Fructidor to transplant US marketing content and marketing activities to expand the international marketplace

Proposes marketing budget as part of the marketing planning process, and overseas execution of the plan

Implements procedures within the marketing department to improve productivity, including review and analysis of software additions and upgrades

Reports to and assists CEO/Designate with establishing a clear understanding of ongoing Flashtrak, UBQ and Cold chain sales challenges to determine opportunities for marketing assistance

Qualification

Digital Marketing StrategyGraphic Design ManagementMarketing Campaign ExecutionPublic Relations CoordinationBudget ManagementContent CreationTraining DevelopmentTeam Leadership

Required

Develops and manages corporate marketing initiatives based on the company's strategic business goals, including marketing and communication plans designed to expand corporate visibility within targeted markets