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Clearlink · 14 hours ago

B2B Content Marketing Manager

Draper, UT

Full-time

Hybrid

Mid Level

3+ years exp

Clearlink is a company dedicated to fostering growth and embracing opportunities, and they are seeking a B2B Content Marketing Manager to develop and execute a content roadmap that drives qualified traffic, engagement, and conversions. This role involves aligning content strategy with SEO priorities and lead generation goals while overseeing the creation of various content formats to educate and inspire trust among decision-makers.

MarketingSEO

Responsibilities

Develop and Own the Content Strategy: Build and manage a content roadmap that aligns with business goals, SEO strategy, and the unique needs of SMB and enterprise audiences

Bridge SEO and Content Creation: Collaborate closely with the SEO Specialist to identify high-value B2B keywords and ensure content serves both search intent and buyer journey stages (awareness, consideration, decision)

Lead Content Production: Oversee the creation of blogs, landing pages, solution guides, case studies, and white papers that educate, inspire trust, and drive conversions among decision-makers

Content Performance and Optimization: Use analytics tools like GA4, Looker, and SEMrush to measure content effectiveness, identify gaps, and make data-driven decisions to improve traffic, engagement, and leads

Align Content with Buyer Journeys: Develop content tailored to each stage of the B2B funnel—top-of-funnel (TOFU) educational pieces, mid-funnel (MOFU) solution comparisons, and bottom-funnel (BOFU) conversion-focused assets

Refresh and Optimize Existing Content: Conduct regular audits of existing content to identify opportunities for updates, repurposing, and improvements that align with current SEO trends and audience needs

Collaborate Across Teams: Partner with Copywriters, SEO Specialists, designers, and other stakeholders to ensure consistent messaging, high quality, and strategic execution of content initiatives

Establish Thought Leadership: Create high-value assets like white papers, case studies, and ROI calculators to position Clearlink Consulting as an authority and trusted partner for IT solutions

Drive Content Processes and Workflows: Build efficient systems for content ideation, production, and optimization to ensure deadlines and strategic goals are consistently met

Qualification

B2B content marketingSEO knowledgeContent creation leadershipPerformance trackingAnalytical mindsetStrategic thinkingProject managementTools proficiencyCollaboration skills

Required

3–5 years of experience in B2B content marketing, with a proven track record of driving traffic, engagement, and conversions

Ability to develop and execute content plans that align with SEO priorities, buyer intent, and lead generation goals

Strong understanding of on-page SEO, keyword strategy, and collaboration with SEO teams to achieve measurable results

Experience overseeing the production of various B2B content formats, including blogs, landing pages, white papers, case studies, and gated assets

Proficiency with tools like Google Analytics 4, SEMrush, Looker, or other analytics dashboards to monitor and improve content performance

Proven ability to partner with cross-functional teams (SEO, design, sales, and marketing) to align messaging and achieve business objectives

Excellent time-management and organizational skills to oversee multiple projects simultaneously and ensure deadlines are met

A results-driven approach, with the ability to analyze content data and translate insights into actionable strategies

Experience with CMS platforms (WordPress, Contentful, Payload), project management tools (Jira, Airtable), Hubspot, and analytics dashboards

Preferred

Experience managing content strategies for technology, IT, or enterprise-level solutions

Benefits

Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.

Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.

Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.

Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!)

Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 6 weeks after one year of employment.

Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.

Flex Schedule: This role follows our hybrid flex schedule for Utah-based employees within 50 miles of our Draper, UT office. Expect in-office collaboration on Tuesdays and Thursdays , with Wednesdays designated as a flex day based on team and manager needs. Remaining workdays are remote, depending on role requirements.

World Class Facility: With onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and so much more.

Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).

Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all.