Cytiva · 2 weeks ago
Commercial Marketing Manager, East Coast
Cytiva is a company focused on life sciences, diagnostics, and biotechnology. The Commercial Marketing Manager will support regional marketing for Genomic Medicine by aligning marketing strategies with business goals, partnering with sales, and executing localized marketing initiatives.
BiotechnologyLife Science
Responsibilities
Own and align your zone's marketing strategy with business goals and commercial objectives
Partner with Sales to drive pipeline, accelerate deals, and support Growth Room initiatives through ABM programs and events
Provide insights and feedback by collecting customer intelligence (VOC), competitive data, and field learnings to inform central teams and decision-making
Execute localized marketing initiatives (trade shows, events, workshops) and activate global strategies to fit regional needs
Measure and optimize impact by tracking marketing influence across the funnel and improving campaign effectiveness
Qualification
Required
Bachelor's degree in Marketing, Business Administration, Life Sciences, or related field with min. 3 years of relevant experience in the industry, including at least 3 years of Sales or field marketing experience
Excellent interpersonal skills and ability to build trust with sales teams and customers
Strong influencing skills with the ability to motivate and align cross-functional teams, sales partners, and stakeholders toward shared goals
Highly autonomous and comfortable working in a fast-paced, matrixed global environment
Willingness to travel regularly within your zone (approx. 20–30%)
Ability to travel – list specifics up to 30% travel, overnight, within territory
Must have a valid driver's license with an acceptable driving record
Ability to lift, move, or carry equipment up to 10lb, any other physical requirements
Preferred
Experience in Advanced therapies (Viral vectors, Cell therapies, mRNA….)
Benefits
Paid time off
Medical/dental/vision insurance
401(k)
Company
Cytiva
Cytiva, now with the life sciences business from Pall Corporation, is a global biotechnology leader dedicated to helping customers discover and commercialize the next generation of therapeutics.
Funding
Current Stage
Late StageLeadership Team
Recent News
2025-10-14
Company data provided by crunchbase