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Michigan Restaurant & Lodging Association · 1 day ago

Membership Development Manager

Lansing, MI

Full-time

Hybrid

Mid Level

The Michigan Restaurant & Lodging Association (MRLA) is seeking a Membership Development Manager responsible for developing relationships and driving membership sales within the restaurant segment. This role involves promoting membership value, providing exceptional customer service, and managing membership sales for the state of Michigan.

Restaurants

Responsibilities

Meet or exceed membership sales goals within the restaurant segment, working to cultivate relationships, close sales, and provide excellent customer service

Identify and nurture potential restaurant businesses for MRLA membership using internal databases, online research, and publicly available resources

Reach out to prospective members through email, phone calls, and in-person meetings to communicate the advantages of MRLA membership

Attend networking events to expand reach beyond our current prospects

Finalize membership sales, process applications, generate invoices, and manage payment processing

Maintain accurate membership data within the MRLA’s database including updating demographic information and tracking sold properties or closed businesses

Maintain accurate prospect data within the MRLA’s database, including updating existing prospects, entering new prospects, and documenting contacts with prospects

Follow all SOPs including sales scripts, FAQs, and communication guidelines

Participate in industry trade shows and MRLA events to bolster sales initiatives and interact with both current and potential members

Promote attendance of prospects at MRLA events to encourage engagement

Qualification

Membership salesCRM softwareHospitality market knowledgeMicrosoft Office SuiteCommunication skillsInterpersonal skills

Required

Demonstrated ability to sell memberships and understand the dynamics of the hospitality market, including industry operations

Ability to present and promote membership benefits effectively

Exceptional written and verbal communication skills, with the ability to express the value of MRLA membership in a clear and compelling manner

Strong interpersonal skills with a warm and positive attitude

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

Experience with CRM software (e.g., Salesforce, HubSpot, Atlas) is required

Ability to respond to direction and manage time within general priorities and parameters of job

Demonstrates positive interactions with employees, members, service providers and program participants; provides support and assistance willingly

Demonstrates professional image, maturity, self-confidence and positive attitudes

Able to communicate with staff on a telephone, and hear and speak clearly to members and others face to face

Has vision sufficient to read printed documents, computer screens, forms, and other communications

Able to sit or stand for long periods of time

Able to reach above shoulder level to work, as well as bend, squat and sit, stand, stoop, crouch, reach, kneel, twist/turn, finger and feel

Must have ability to travel locally and out-of-town for extended periods, using private or commercial transportation and staying in public accommodations

Must have the physical ability to attend meetings, conventions, and other events, which may be held in large convention facilities with various accessibility, and maneuver through such facilities to perform a broad variety of duties