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The Coca-Cola Company · 12 hours ago

Director, Social & Community

Atlanta, GA

Full-time

Onsite

Director/Executive

$169K/yr - $200K/yr

8+ years exp

The Coca-Cola Company is seeking a Director, Social & Community for North America to lead the operational execution of their social vision. This role involves transforming social into a strategic capability, building brand communities, and ensuring effective governance and safety standards for social platforms.

Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing

Comp. & Benefits

No H1B

Responsibilities

Lead the transformation of social from a channel to a strategic capability that drives brand equity and genuine consumer love for our brands

Build and nurture vibrant brand communities by embedding human insights, cultural foresight, and audience-first planning into every aspect of social strategy

Ensure that all social content reflects authentic storytelling and fosters meaningful, two-way engagement with consumers

Develop and operationalize best-in-class social safety processes, protocols, and communication routines

Proactively protect our brands by ensuring rapid response and issue escalation practices are in place, maintaining a 'best in industry' approach to brand safety and crisis management on social platforms

Lead the strategic framework for Creators and Influencers for NAOU Marketing with a focus on strategic role and measurement

Lead the implementation of the social transformation model across NAOU, instilling consistency, agility, and excellence in execution

Drive change management efforts with internal teams and agency partners to embed new ways of working, streamline workflows, and increase the speed and quality of social content delivery

Partner closely with Creative, Brand, Media, and IMX teams to seamlessly integrate social strategies into broader brand campaigns and marketing initiatives

Champion fit-for-platform content and real-time creative ideas that align with overall brand goals and meet consumer expectations on each social platform

Establish clear KPIs and utilize analytics to measure community health, content performance, and overall business impact of social

Regularly review insights and feedback, and use data-driven learnings to continuously optimize social strategy and inform future plans

Clearly communicate the value and results of social initiatives to stakeholders, linking community engagement to tangible business outcomes

Qualification

Social MarketingCommunity ManagementSocial StrategyInfluencer MarketingData InsightsCrisis ManagementAgilityLeadershipCollaborationCreativity

Required

Bachelor's degree in Marketing, Communications, Digital/Social or a related field required

8+ years of experience in social marketing, digital marketing, or brand communications

Proven track record of executing successful social campaigns and building engaged followings or communities for a major brand or organization

Experience managing a team or a significant project workstream, with the ability to coach talent and coordinate work across diverse groups

Strong collaborator who can work effectively with creative agencies, media planners, brand managers, and other stakeholders

Able to influence others and drive cross-functional alignment in a matrixed environment

Deep familiarity with leading social platforms (e.g., Instagram, Facebook, Twitter/X, TikTok, YouTube, emerging platforms) and their best practices

Knowledge of content creation processes (including working with creators/influencers), community management techniques, and social listening/analytics tools

Up to date on social trends, meme culture, and digital consumer behaviors, and able to apply this knowledge to keep our brand voices relevant and engaging

Highly organized and detail-oriented, capable of handling multiple campaigns and priorities simultaneously

Comfortable working in a fast-paced environment where real-time responsiveness is key

Demonstrated problem-solving abilities and a 'test and learn' mindset to iterate and improve social activations

Solid understanding of social governance, including content moderation standards, legal and compliance considerations (e.g., FTC guidelines for social, privacy), and crisis management protocols

Committed to upholding brand safety and quality standards in all social engagements

A genuine passion for social as a tool for community building and brand storytelling

Creative, proactive, and consumer-obsessed, with a love for culture and an instinct for what captures people's attention online

Brings energy and enthusiasm to the team, inspiring others to embrace innovation and push the boundaries of what our brands can do on social