Comcast · 9 hours ago
Sr. Specialist, Go To Market Planning
Philadelphia, PA
Full-time
Onsite
Mid, Senior Level
3+ years expComcast is a Fortune 50 leader in media and technology, driving innovation to create the world's best entertainment and online experiences. They are seeking a Sr. Specialist of GTM Strategy to support the audience-led lifecycle marketing strategy for key go-to-market initiatives, collaborating with various teams to ensure effective campaign execution.
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Responsibilities
Support the development and maintenance of strategic GTM briefs for quarterly priorities, ensuring inputs reflect the full customer lifecycle across marketing, communications, and sales channels
Coordinate cross-functional alignment during campaign development, ensuring positioning, messaging, and funnel best practices remain consistent across the journey
Assist teams by helping to compile and synthesize information needed for unified GTM plans
Gather and organize key inputs from Audience Strategy, Product/Technology, Brand, Comms, and other teams to support timely and smooth campaign launches
Support partnership with Consumer Research & Insights by ensuring GTM priorities are reflected in research roadmaps and learning agendas
Communicate with stakeholders to share updates, collect feedback, and help escalate risks or information gaps
Collaborate with Operations and Audience teams to ensure strategic inputs are translated appropriately into execution workflows
Help track offer and message performance in partnership with Media, EBI, and Comms teams, contributing to documentation of learnings and best practices
Manage Legal review processes as needed, including organizing disclaimers, message nuances, and required documentation
Maintain and refine GTM templates, documentation, and resources — including updates to the Consumer GTM site
Contribute to additional projects supporting GTM planning and marketing strategy as required
Consistent exercise of independent judgment and discretion in matters of significance
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary
Other duties and responsibilities as assigned
Qualification
Required
3–5 years of marketing experience; omnichannel experience and experience partnering with sales channels a plus
Strong partnership and collaboration skills
Seeks data- and fact-based decision-making to iterate and improve marketing efforts
Experience navigating legal discussions and approvals
Obsessive attention to detail
Flawless ability to carry campaign continuity across various platforms
Agility and flexibility to adapt to changing requests in a fast-paced environment
Ability to track multiple strategic priorities over time, helping to prioritize not just your own work, but that of the team overall
Solid knowledge of the English language and grammar/style application for marketing
B.A. in Marketing, Communications, Business, or other related fields
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary
Preferred
5-7 Years of relevant work experience
Benefits
Best-in-class Benefits
Company
Comcast
Comcast is a media and technology company that provides broadband internet, mobile services, and entertainment platforms. It is a sub-organization of SkyShowtime.
10001+ employees
H1B Sponsorship
Comcast has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (705)
2024 (561)
2023 (624)
2022 (750)
2021 (588)
2020 (583)
Funding
Current Stage
Public CompanyTotal Funding
$4.92BKey Investors
California Public Utilities CommissionMassachussetts Broadband InstituteMaine Connectivity Authority
2025-11-13Grant· $3.2M
2024-07-02Grant· $2.69M
2023-04-24Grant· $0.28M
Leadership Team
Neil Smit
President and Chief Executive Officer
Candy Lawson
SVP, Chief Compliance Officer and Senior Deputy General Counsel
Recent News
2026-01-16
Company data provided by crunchbase