Apply on Employer Site

Blain's Farm & Fleet (Blain Supply, Inc.) · 10 hours ago

Digital Planning and Activation Specialist

Janesville, WI

Full-time

Onsite

Entry Level

$45K/yr - $55K/yr

1+ years exp

Blain's Farm & Fleet is a family-owned retailer committed to providing a supportive work environment and career growth opportunities. They are seeking a Digital Planning and Activation Specialist responsible for integrating digital promotional strategies and media plans across various channels, ensuring effective execution and collaboration with CRM leadership and design teams.

Retail

Responsibilities

Utilize the Digital Promotional Priorities and Media Plan to support the monthly planning process, providing executional inputs and channel allocations by business across email, SMS, and push notification to enable coordinated cross channel CRM execution

Collaborate with CRM leadership to execute approved personalization strategies, including advanced segmentation, channel mix, and message hierarchy, ensuring accuracy and consistency across channels

Ensure all CRM content is executed with a mobile first approach, partnering with ecommerce and design teams to apply established best practices during build and QA

Lead execution of campaigns across CRM channels, translating approved strategy into executable offers and promotion setup across email, SMS, and push

Uphold service level agreements to ensure timely intake, creative turnaround, launch readiness, and post campaign readouts, while serving as the single source of truth for calendars and ensuring all details are accurate and current

Manage creative workflows, ensuring channel requirements are documented, communicated, tracked, and that proofing, approvals, and status updates remain visible to stakeholders

Support creative kick off documentation and channel setup, assisting with the accurate build of all offers and promotions planned for each CRM campaign

Attend weekly alignment and creative kick off meetings, ensuring executional details are captured and reflected in shared tools to support timely and accurate delivery

Perform other duties as assigned

Perform operational hindsight reporting to support insight generation and execution optimization

Conduct routine competitive assessments to inform executional enhancements

Analyze industry trends and recommend execution-focused CRM improvements

Participate in continuing education and training as appropriate

Perform other duties as assigned