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Datasite · 18 hours ago

Content Marketing Manager

Minneapolis, MN

Full-time

Hybrid

Mid Level

$69K/yr - $118K/yr

3+ years exp

Datasite is a global center for facilitating economic value creation for companies. They are seeking a Content Marketing Manager who will develop and implement content strategies to enhance brand positioning and support demand generation across the Americas.

FinTechSoftware

Work & Life Balance

Responsibilities

Support the development and implementation of a comprehensive content strategy aligned to Americas regional marketing plans and broader global initiatives

Translate market insights into a cohesive editorial vision that supports the objectives and outcomes for awareness, demand generation, and audience engagement programs and initiatives within the Americas

In partnership with the Americas marketing team, maintain content calendar and deliverables aligned with program timing and execution

Produce and refine high-quality content — blogs, web copy, videos, email campaigns, social media, thought leadership pieces, product collateral, sales tools, and speeches/talking points — with accuracy and a strong understanding of the M&A, financial services, and FinTech landscapes

Tailor content for diverse audiences, including investment professionals, corporate deal teams, advisors, and internal stakeholders

Apply SEO best practices to enhance organic visibility and content discoverability

Monitor performance using analytics tools and contribute insights to optimize content, messaging, and go-to-market approaches

Partner closely with Regional Marketing Leads, Product Marketing, Demand Gen and Sales to align content to product positioning and campaign goals

Work with subject-matter experts across the business to ensure technical accuracy and narrative clarity

Support internal enablement by developing content that equips the GTM teams with messaging and positioning aligned to strategic priorities

Qualification

Content StrategyContent CreationSEOAnalytics ToolsProject ManagementB2B SaaS ExperienceCollaborationStorytellingCommunication

Required

3-5 years of professional experience in content marketing, editorial, or related roles, ideally in a B2B SaaS or FinTech environment

Exceptional writing, editing, and storytelling skills, with the ability to distill complex topics into persuasive, clear, and audience-relevant content

Experience managing a content calendar across channels and formats

Hands on experience with multi-channel content creation – social, live and virtual events, short and long form video

Familiarity with SEO fundamentals and content performance measurement

Strong project management and communication skills

Bachelor's degree in Marketing, Communications, Journalism, Business, or related field