LinkedIn · 5 days ago
Senior Product Marketing Manager, Premium Growth
Mountain View, CA
Full-time
Hybrid
Mid, Senior Level
$125K/yr - $195K/yr
7+ years expLinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. They are seeking a Senior Product Marketing Manager to drive growth for the Premium subscription business by developing go-to-market strategies and collaborating with cross-functional stakeholders to enhance the customer journey.
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Responsibilities
Develop high-impact growth marketing and demand gen strategies for LinkedIn Premium that compels target audiences to take the right action at the right time in their user journey
Own go-to-market planning and execution for LinkedIn Premium products, features and offers, aligning positioning, messaging, channels, and measurement to drive acquisition and revenue impact
Collaborate with Product Marketing, R&D, Data Science, Finance, Performance Marketing, Brand Marketing, Web, MarTech, and Business Operations teams to influence product roadmaps (acquisition funnel, customer offers), influence targeting and segmentation approaches, and orchestrate multi-channel campaigns
Effectively evangelize demand gen strategies and report on outcomes with cross-functional executive leadership across multiple lines of business
Partners closely with Premium product marketing and R&D to test and validate levers for sustainable business growth
Act as a Premium marketing planning and performance management SME during quarterly/annual initiative planning and weekly performance management with FP&A, Demand Gen Ops, and R&D
Qualification
Required
7+ years of experience in growth marketing or product marketing roles at a technology company
BA/BS degree or equivalent working experience
Preferred
Growth mindset, curious, self-aware, and passionate about continuous improvement
Excellent written and verbal communication skills
Strong business acumen with demonstrated results surpassing growth targets amid constantly evolving priorities
Self-starter who can manage E2E strategy through execution while navigating ambiguous situations in a start-up type of team
Product marketer with significant experience managing omni-channel marketing campaigns with a track record of hitting business targets; has a well-rounded view of performance marketing and can turn large business problems into action plans that drive outcomes across marketing channels (email, digital ads) and in-product surfaces
Deep experience in A/B testing, multi-variant experimentation, and translating complex ideas for diverse internal stakeholders and external audiences
Experience working in ROAS performance marketing framework with familiarity with media mix modeling and incrementality measurement approaches
Exceptional attention to and command of detail, and project management skills to focus on key outcomes
Highly motivated and creative team player who thrives under pressure
Outstanding leadership and deep and unwavering commitment to diversity and inclusion; track record of partnering with a diverse set of team members along with the ability to mentor, develop, and grow the people on the team
Benefits
Annual performance bonus
Stock
Benefits and/or other applicable incentive compensation plans
Company
LinkedIn is a professional networking site that allows users to create business connections, search for jobs, and find potential clients. It is a sub-organization of Microsoft.
10001+ employees
H1B Sponsorship
LinkedIn has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (892)
2024 (1108)
2023 (913)
2022 (1580)
2021 (1043)
2020 (1146)
Funding
Current Stage
Public CompanyTotal Funding
$154.8MKey Investors
Bain Capital VenturesGreylockSequoia Capital
2016-06-13Acquired
2016-02-15Private Equity
2014-04-01Series Unknown
Leadership Team
Ryan Roslansky
Chief Executive Officer
Dan Shapero
Chief Operating Officer
Recent News
2026-01-22
Entrepreneur.com
2026-01-21
Company data provided by crunchbase