Chick-fil-A Corporate Support Center ยท 7 hours ago
Principal Team Leader, Media Investment Analytics and Insights
Atlanta, GA
Full-time
Hybrid
Senior Level, Lead/Staff
6+ years expChick-fil-A Corporate Support Center is seeking a Principal Team Leader in Media Investment Analytics and Insights to lead their media measurement strategy. This role involves overseeing advertising performance assessments and translating data into actionable insights for senior leadership, while managing a team of analysts to enhance the company's media investment decision-making process.
Customer ServiceFood and BeverageHospitalityRestaurantsSnack Food
Responsibilities
Serve as analytic liaison between Customer & Market Insights and internal stakeholders to deliver key insights and trends around pertinent KPIs of Media Performance (ROMI, Share of Voice, Unique Reach/Frequency, etc)
Work cross functionally with partners in Finance, Org Strategy, Supply Chain and other sub-departments across Marketing to properly inform investment and impacts from changes in investment strategy
Lead Media Investment insights team, steering platforms like Marketing Mix Models, Attribution Modeling, and reporting from advanced Media Delivery insights tools
Deliver clear, influential insights to senior leaders that shape national media investment decisions regarding audiences, publishers, reach/frequency, and other strategic ad-hoc analyses
Identify multi-million-dollar efficiency opportunities through scenario modeling and optimization
Develop teams skills and outputs in incrementality testing, clean rooms, cross-channel reach, data governance and predictive modeling
Provide direction and coaching to a team of two senior lead analysts focused on MMM, attribution, and delivery measurement, developing them into future subject matter leaders
Collaborate with research colleague to drive integrated Customer & Market Insights team regarding customer communications business needs
Must have a solid background in the advertising landscape, understanding how media is bought and how it is measured coupled with strong analytical skills
Qualification
Required
Bachelor's degree in a field such as Finance, Accounting, Mathematics, Statistics, Industrial Engineering, Business Analytics, Marketing, Economics or other similar fields
6+ years of experience
Experience leading people and guiding subject matter areas
Familiarity with financial and marketing principles and data sets, marketing channels, agency partnerships
Experience translating and simplifying complex data into well-crafted stories and actionable recommendations
Proven ability to process data from multiple sources to provide clarity to cross-functional stakeholders
Direct experience with syndicated data providers like Nielsen, iSpot, VideoAmp, EDO, etc
Experience with Marketing Mix Modeling and the underlying mathematical principles
Experience partnering well with cross-functional teams, being highly collaborative with ability to build strong relationships
Strong written and verbal communication skills
Ability to manage multiple projects and deadlines simultaneously
Quick and versatile learner
Strong analytical skills in hypothesis generation and data identification
Strong Mathematical Skills, with excellence in algebra a baseline
Ability to maintain focus on the business context and the key decisions to be made
Ability to convey insights in a way that is clear and compelling
Tableau, SQL, Excel, PowerPoint, Alteryx, PowerBI, Databricks
Preferred
MBA or Masters' degree in a field like, like Business Analytics, Statistics, Mathematics, Marketing Research, Economics or other similar fields
8+ years of experience
Experience leading a team of experienced professionals
Proven Ability to clearly communicate insights with senior Leaders and executives
Experience in advanced analytics areas such as MMM, Price and Promotion, product Assortment, in market testing and digital measurement
Company
Chick-fil-A Corporate Support Center
At its Atlanta headquarters, known as the Corporate Support Center, Chick-fil-A, Inc.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Andrew Cathy
CEO
Brent Ragsdale
Senior Vice President, Chief Financial Officer
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