Morningstar · 5 days ago
Brand Strategist
New York, NY
Full-time
Hybrid
Senior Level
$136K/yr - $244K/yr
5+ years expMorningstar is seeking a Brand Strategist to help define, evolve, and activate the strategic foundation of their brand. The role involves crafting positioning and messaging frameworks, collaborating across teams to implement brand strategies, and conducting market research to inform decisions.
Asset ManagementEnterprise SoftwareFinanceFinancial ServicesImpact InvestingMarket ResearchNewsSoftwareTelecommunications
Responsibilities
Develop and refine brand positioning, value propositions, and messaging frameworks that resonate with key audiences
Translate strategic concepts into practical messaging toolkits and enablement resources used across campaigns, sales, and marketing materials
Ensure consistency and alignment of brand voice and story across all touchpoints
Partner closely with integrated campaign and creative/design teams to activate brand strategy through multi-channel campaigns and brand initiatives
Review campaign briefs, content, and creative assets to ensure they ladder up to brand strategy
Collaborate with product marketing to adapt messaging for specific products, audiences, and go-to-market programs
Partner with audience strategy and insights teams to conduct and synthesize competitive, audience, and market research to inform brand positioning decisions
Identify opportunities for differentiation and new messaging angles based on trends, customer needs, and market dynamics
Support the development and evolution of brand architecture, ensuring clarity and cohesion across products, sub-brands, and solutions
Provide strategic guidance on product naming to ensure consistency and clarity across the portfolio
Contribute to brand guidelines and governance to maintain a unified global brand presence
Help define and track key brand health metrics and campaign effectiveness
Gather feedback from internal teams and external audiences to continuously refine messaging and positioning
Qualification
Required
5–8 years of experience in brand strategy, integrated marketing, product marketing, or related roles
Proven ability to craft positioning, messaging, and value propositions — and translate them into actionable marketing assets
Strong cross-functional collaboration skills; experience partnering with creative, campaigns, and product marketing teams
Excellent research, storytelling, and communication skills, with a knack for simplifying complex ideas and being mindful of compliance
Preferred
Experience with brand architecture, naming frameworks, and product portfolio strategy
Experience working in a matrixed, global organization
Background in financial services or other B2B regulated entity
Benefits
75% 401k match up to 7%
Stock Ownership Potential
Company provided life insurance - 1x salary + commission
Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
Additional medical Wellness Incentives - up to $300-$600 annual
Company-provided long- and short-term disability insurance
Trust-Based Time Off
6-week Paid Sabbatical Program
6-Week Paid Family Caregiving Leave
Competitive 8-24 Week Paid Parental Bonding Leave
Adoption Assistance
Leadership Coaching & Formal Mentorship Opportunities
Annual Education Stipend
Tuition Reimbursement
Charitable Matching Gifts program
Dollars for Doers volunteer program
Paid volunteering days
15+ Employee Resource & Affinity Groups
Company
Morningstar
Morningstar provides independent investment research to investors worldwide.
10001+ employees
H1B Sponsorship
Morningstar has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (50)
2023 (68)
2022 (51)
2021 (57)
2020 (56)
Funding
Current Stage
Public CompanyTotal Funding
$91M2005-05-03IPO
1999-07-09Private Equity· $91M
Leadership Team
Kunal Kapoor
Chief Executive Officer
Lawrence Johnson
SVP & Head of Fintech Engagement
Recent News
Portfolio Adviser
2026-01-21
Portfolio Adviser
2026-01-21
2026-01-16
Company data provided by crunchbase