Go-To-Market Engineer jobs in United States
cer-icon
Apply on Employer Site
company-logo

Improvado · 5 days ago

Go-To-Market Engineer

positionUnited States
timeFull-time
remoteRemote
seniorityEntry, Mid Level
date2+ years exp

Improvado is an AI-powered marketing data platform that assists mid-market and enterprise teams in automating complex marketing data workflows. The Go-To-Market Engineer will design and scale outbound campaigns, automate audience discovery, and optimize prospecting systems to generate revenue effectively.

AdvertisingData IntegrationDatabaseMarketingPredictive AnalyticsSoftware

Responsibilities

Design, build, and optimize end-to-end outbound campaigns from ICP definition to meeting booked
Create prospecting workflows that identify, enrich, and score high-intent accounts
Build automated sequences across email, LinkedIn, and other channels
Test messaging, timing, and targeting—then scale what works
Write email sequences, LinkedIn messages, and follow-up cadences that convert
Develop messaging frameworks tailored to different personas and verticals
Use AI tools (ChatGPT, Claude) to personalize outreach at scale while keeping it human
A/B test subject lines, CTAs, and value props—iterate based on reply data
Collaborate with marketing on messaging consistency across inbound and outbound
Build and maintain prospect databases using intent signals, firmographic data, and buying triggers (funding rounds, job changes, tech stack signals)
Leverage tools like Clay, Lemlist, and LinkedIn Sales Navigator to source and enrich leads
Work with CRM data (HubSpot/Salesforce) to identify expansion opportunities and reactivation targets
Run rapid experiments on new channels, messaging angles, and audience segments
Monitor deliverability, reply rates, and conversion metrics
Document playbooks for campaigns that work and kill what doesn't

Qualification

GTM strategyClayLemlistCRM platformsCopywritingData analysisAI toolsAutomated workflowsEmail deliverabilityDemand generation

Required

2+ years in a GTM, RevOps, or growth role at a B2B SaaS company
Hands-on experience with Clay (strong preference), Lemlist, or similar prospecting/enrichment tools
Understanding of outbound sales motion—ICP development, sequencing, messaging and personalization at scale
Strong copywriting skills with proven cold outreach results
Comfort with data: you can write basic queries, build reports, and spot patterns

Preferred

Experience in martech/adtech space or selling to marketing teams
Proficiency with CRM platforms (HubSpot or Salesforce)
Familiarity with AI tools for personalization (ChatGPT, Claude)
Experience building automated workflows (Zapier, Make, n8n)
Experience with email deliverability and inbox health management
Background in demand gen or growth marketing

Benefits

Remote-first environment
Competitive compensation
Medical and dental benefits
401K plan
Unlimited PTO
Paid holidays
Professional development reimbursement

Company

Improvado

twittertwittertwitter
company-logo
Improvado is an advanced marketing analytics tool for data-driven marketing teams functioning within major companies.
dateFounded in 2015
location
San Diego, California, USA
people-size51-200 employees
web-link
https://improvado.io/

Funding

Current Stage
Growth Stage
Total Funding
$30M
Key Investors
Updata PartnersBullpen CapitalAuren Hoffman
2022-05-12Series A· $22M
2019-04-11Seed· $5M
2018-04-24Seed· $3M

Leadership Team

leader-logo
Kravtsov Daniil
Cofounder/CEO
linkedin
A
Aleksandra Kravtcova
Director of Finance
linkedin

Recent News

Fundersclub
Fundersclub Portfolio
2026-01-20
FinSMEs
Improvado.io Closes $3M Seed Funding Round
2026-01-12
Newswire
Improvado Becomes an End-to-End Platform for Enterprise and Agency Marketing Intelligence
2025-10-16
Company data provided by crunchbase