Advance Local · 1 week ago
Data Solutions Marketing Strategist
New York, NY
Full-time
Onsite
Entry, Mid Level
$75K/yr - $102K/yr
2+ years expAdvance Local is looking for a Data Solutions Marketing Strategist to join their fast-growing Data team. In this role, you’ll develop and execute marketing initiatives that position their data products and analytics solutions effectively in the marketplace, collaborating with cross-functional teams to drive engagement and support sales efforts.
AdvertisingCRMInformation ServicesManufacturingMarketingNews
Responsibilities
Develop and execute marketing strategies for data products, ensuring alignment with business objectives and market trends
Manage brand positioning within the data and analytics space to strengthen market presence and differentiation
Create compelling content to showcase platform capabilities, insights, and value propositions across multiple channels
Oversee integrated marketing campaigns across digital, emails, and paid channels, ensuring alignment with product positioning and business objectives
Manage marketing operations – including content calendar planning, CRM maintenance, and lead handoff processes – to ensure seamless campaign execution and strong alignment between Marketing and Sales
Collaborate with Sales and Audience Strategy teams to craft messaging that resonates with target audiences
Support the sales team by developing marketing collateral, pitch decks, and other resources to drive client engagement and conversions
Conduct competitive market analysis to identify emerging trends, benchmark performance, and inform strategic positioning
Develop and maintain marketing performance dashboards to track KPIs, optimize campaigns, and provide actionable insights to leadership
Collaborate with product and sales teams to align marketing strategies with product launches and revenue goals
Qualification
Required
Bachelor's degree in marketing, communications, business, or related field or a combination of education and experience
Minimum two years' experience in marketing strategy, preferably in technology, data, or analytics sectors
Strong understanding of marketing principles and brand management
Excellent written and verbal communication skills
Proficiency in content creation and digital marketing tools
Ability to analyze market trends and translate insights into actionable strategies
Experience working with data-driven products or SaaS platforms
Familiarity with marketing automation tools
Creative thinker with strong problem-solving abilities
Collaborative mindset and ability to work across teams
Detail-oriented with strong organizational skills
Company
Advance Local
Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement.
1001-5000 employees
H1B Sponsorship
Advance Local has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2020 (1)
Funding
Current Stage
Late StageLeadership Team
Caroline Harrison
Chief Executive Officer
M
Mark DeTroia
CIO (Advance Local, Inc)
Recent News
Government Technology US
2025-11-11
Company data provided by crunchbase