Apply on Employer Site

AMP · 16 hours ago

Programmatic Media Manager

Full-time

Onsite

Mid, Senior Level

$78K/yr - $101K/yr

3+ years exp

AMP is one of North America's leading sales and marketing agencies specializing in outsourced sales and marketing services. The Programmatic Media Manager is responsible for overseeing media campaigns, managing programmatic strategies, and ensuring effective execution and optimization of campaigns.

AdvertisingInternetInternet of ThingsMarketingWeb DesignWeb Development

Responsibilities

Develop campaign and audience strategies across programmatic platforms

Execute and manage programmatic campaigns, including budgeting, trafficking, reporting, and billing

Develop RFPs and negotiate with media partners

Issue IOs, buy authorizations, and coordinate creative specifications

Create client presentations including competitive analyses, SWOT analyses, and POVs

Stay informed on industry trends and apply insights to enhance solutions

Present media plans, reports, and POVs to clients

Oversee a Team of Media Coordinators, Specialists and Senior Specialists. Appropriately Delegate to Maintain a Reasonable and Balanced Workload for All Direct Reports

Identify Performance Expectations, Give Timely and Constructive Feedback and Conduct Formal Performance Appraisals for Direct Reports

Cultivate and Maintain a Positive Relationship with Vendor Partners (ex. Turn, Ubimo, etc.)

Help Inform and Prioritize Our Product Roadmap By Accurately and Regularly Collecting Internal and External Feedback

Participate and lead team, department and agency trainings

Develop strategic learning artifacts –POVs, platform-update alerts, assessment of industry news – on behalf to further internal and external (client) learning

Present thought-leadership to clients and peers within related landscapes to further personal and professional growth

Lead client-specific and practice-specific educational sessions

Mentor junior team members in cross-training efforts

Proactively identify growth opportunities within existing brands for additional partnerships, service

Ensure the Campaign Management Team is Delivering the Desired Outcome of the Customer and that the Customer’s Health and Usage is Maintained

Support Direct Reports in Troubleshooting Issues that Arise with Campaign Execution

Ensure the Integrity of Margin Management and Communicate At Risk Campaigns to Manager and Appropriate Stakeholders

Manage and Continually Improve Reporting and Evaluation Output for All Campaigns

Provide Strategic Direction on Client Calls

Work with Manager(s) to develop and plan strategies for testing new technology prior to full-team rollouts, including reporting out on performance and evaluating potential obstacles around implementation (process and financial)

Lead operational training initiatives to introduce new technology to wider media team, including post implementation quality assurance, troubleshooting and optimization management

Collaborate with Influencer Group to Further Identify Ways to Integrate Solution Offerings

Partner and Collaborate with Other Teams (Client Services, Production, Sales, etc.) to Identify Areas for Process Improvement, Centered Around Delivering Client Value and Success

Qualification

Programmatic media platformsAd-serving toolsMeasurement practicesExcelPowerPointCommunication skillsProject managementTeam leadershipInterpersonal skills

Required

Experience with programmatic media platforms

Strong understanding of measurement practices, attribution tools, and analytics

Proficiency with ad-serving tools (e.g., CM360)

Skilled in Excel, PowerPoint, Outlook, and collaborative tools

Ability to manage multiple projects and work in fast-paced environments

Strong verbal and written communication skills

Bachelor's Degree or equivalent experience

3-4 Years of Experience and Knowledge of Media Planning and Campaign Management

Strong Written and Verbal Communication Skills

Team Player, With the Confidence to Take the Lead When Necessary

Passion and Intellectual Curiosity for Consumer Technology, Social Media and Emerging Digital Technologies

Demonstrated Self-Starter

Strong prioritization skills

Good interpersonal skills

Ability to work effectively with management

Ability to direct, lead, coach and develop people

Strong work ethic

Ability to handle pressure and be professional under pressure

Understands the perspective of clients and can turn their priorities and strategy into positive initiatives for the company

Proven track record of success in every role

Action-oriented and results-driven

Ability to exude confidence with and gain trust of clients and internal business partners and staff; experience and comfort with executive level client interactions

Skillfully and effectively engages, motivates, and leads others

Excellent presentation skills

Extensive understanding of the CPG industry

Outstanding written and oral communication skills

Comprehensive technical skills to include being proficient in Microsoft Office suites

Working knowledge of syndicated data

Ability to influence others

Days required to be on-call: Sunday – Saturday

Must perform the job safely and utilize proper safety techniques and use of equipment when appropriate