Kalon Executive Search for Nutraceuticals, CPG and Wellness · 1 week ago
VP of Marketing
Los Angeles, CA, United States
Full-time
Onsite
Director/Executive
$150K/yr - $160K/yr
10+ years expKalon Executive Search is seeking a dynamic and strategic Vice President of Marketing to lead marketing efforts for their portfolio of functional nutraceutical ingredients. This role will spearhead comprehensive marketing initiatives including strategy development, SEO optimization, social media engagement, and event management.
Staffing & Recruiting
Responsibilities
Marketing Strategy Development: Design and execute a multi-channel marketing roadmap tailored to the branded ingredient business. Conduct market research, competitive analysis, and trend forecasting to identify growth opportunities in cognitive health, wellness, and functional nutrition
SEO and Digital Optimization: Oversee SEO strategies to enhance organic visibility for AIDP's websites, product pages, and content hubs. Lead keyword research, on-page optimization, technical audits, and content marketing efforts to drive qualified traffic and improve search rankings for terms related to functional ingredients
Social Media Management: Build and manage a robust social media presence across platforms (e.g., LinkedIn, Instagram, Twitter/X, TikTok) to engage B2B audiences, influencers, and end-consumers. Develop content calendars, paid social campaigns, and community-building initiatives to amplify brand storytelling, user-generated content, and thought leadership in brain health and nutrition
Event Planning and Execution: Direct participation in and orchestration of industry events, trade shows, webinars, and experiential activations. Coordinate booth designs, sponsorships, and follow-up strategies to generate leads, foster partnerships, and showcase clinical benefits
Performance Analytics and Reporting: Utilize tools like Google Analytics, SEMrush, and social listening platforms to measure ROI, track KPIs (e.g., engagement rates, conversion metrics), and refine strategies. Present insights to executive leadership to inform budget allocation and tactical pivots
Team Leadership and Collaboration: Build and mentor a high-performing marketing team, fostering a culture of creativity and accountability. Partner with sales and R&D to align messaging with product launches and ensure cohesive brand voice across all touchpoints
Budget Management: Oversee marketing budgets, ensuring efficient allocation across digital, events, and content production to maximize impact and achieve annual targets
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field
10+ years of progressive marketing experience, with at least 5 years in a leadership role within the nutraceutical, dietary supplement, or CPG industry
Proven track record in developing and executing B2B marketing strategies for branded ingredients or health-focused products
Expertise in SEO best practices, digital marketing tools (e.g., Google Analytics, Ahrefs), and social media platforms with demonstrated success in driving organic growth and engagement
Strong experience in event management, including virtual and in-person industry conferences
Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels
Data-driven mindset with proficiency in analytics and CRM systems
Passion for wellness innovation, particularly in cognitive health and functional nutrition
Must be based in Los Angeles
Preferred
MBA preferred
Benefits
Comprehensive benefits package, including health, dental, vision, and 401(k) matching.
Opportunities for professional growth in a collaborative, innovative environment.
Flexible work arrangements with a focus on work-life balance.
Company
Kalon Executive Search for Nutraceuticals, CPG and Wellness
Kalon Executive Search and Recruitment is focused exclusively in the nutraceuticals and wellness industries.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Liesl Bernard
Chief Executive Officer
Company data provided by crunchbase