Urgo Medical North America · 14 hours ago
Vashe Senior Brand Growth Manager, Infection Prevention
Fort Worth,TX,US
Full-time
Hybrid
Senior Level
5+ years expUrgo Medical North America is a company dedicated to transforming lives through innovation in wound care. They are seeking a Senior Brand Growth Manager, Infection Prevention who will be responsible for developing and executing strategies to expand the brand's reach beyond traditional channels, focusing on market research, cross-functional campaign leadership, and KOL network development.
Medical Device
Responsibilities
Conduct market research, segmentation, and competitive assessments to evaluate new hospital call points and quantify opportunity size
Recommend strategic pathways for market entry, including required resources, sequencing, and investment
Provide leadership with decision-ready analysis on opportunity cost, prioritization, and expected impact
Act as project manager and strategy lead for campaigns outside traditional wound care (e.g., infection prevention)
Develop messaging, claims strategies, and customer value propositions that resonate with new audiences
Coordinate with Professional Affairs, Medical Affairs, Regulatory, and Global Marketing to ensure alignment and compliance
Build new KOL networks in emerging call points; lead identification, onboarding, and insights-gathering activities
Partner with key professional societies such as AORN, APIC, and others critical to new use environments
Manage advisory boards and insight programs to validate market needs and refine strategic direction
Serve as downstream marketing partner for new product formats or line extensions targeted outside wound care
Translate upstream insights into strategic launch plans and commercial messaging
Develop sales and training collateral tailored to new customer profiles
Define KPIs, track progress of expansion initiatives, and conduct post-launch analysis
Measure campaign effectiveness, market penetration indicators, and financial implications
Provide data-backed recommendations for go/no-go decisions and resource allocation
Qualification
Required
Bachelor's degree required; MBA or advanced degree preferred
5–8 years in healthcare marketing, upstream/downstream product management, or hospital market development
Experience entering new call points, managing complex cross-functional projects, or launching products beyond existing channels
Strong analytical skillset; familiarity with market modeling, customer research, and opportunity analysis
Excellent verbal and written communication skills
Preferred
MBA or advanced degree preferred
Benefits
Great Place to Work® is an international certification based on the quality of life at work.
Company
Urgo Medical North America
Urgo Medical North America, formerly known as SteadMed Medical, provides medical devices and products to hospitals, nursing homes and home health agencies – and the patients they treat – with a focus on acute, chronic, and surgical wounds, and additionally skin moisturization.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase