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Newfold Digital · 12 hours ago

Director/Sr. Director, Growth Marketing (SEM and Paid)

United States

Full-time

Remote

Director/Executive

10+ years exp

Newfold Digital is a leading web technology company serving millions of customers globally. The Director/Sr. Director, Growth Marketing (SEM and Paid) will lead paid performance marketing strategy and programs to drive high-quality acquisition and revenue growth, overseeing various digital channels and managing a multi-million dollar annual media budget.

Domain RegistrarInformation TechnologySEOWeb DesignWeb DevelopmentWeb Hosting

H1B Sponsor Likely

Responsibilities

Own the global performance marketing strategy, defining channel mix, audience segments, and investment models, and manage a multi-million $ annual media budget with focus on MRR, Spend/MRR, and MER efficiency

Set quarterly and annual growth objectives across channels, manage and optimize digital marketing budget to maximize ROI and achieve business KPIs of MRR, Customer Count, and Spend/MRR

Define and develop and execute acquisition strategies across paid – search, social, display, video and emerging - channels, including Meta, LinkedIn, Reddit, YouTube

Drive experimentation frameworks for bidding, creative testing, and audience segmentation powered by AI and automation

Partner with Web and Cart teams to ensure web experience, site architecture, and landing pages are optimized for both performance and experience

Be the owner for the single source of truth for paid performance dashboards, layered on systems like GA4, GV360, TradeDesk, Adobe, SFDC etc

Partner with other Marketing teams and Finance to refine attribution models and inform spend reallocation decisions

Drive automation through AI bidding, predictive LTV models, and real-time performance reporting

Lead and mentor a global team of paid media professionals (in-house + agency)

Partner with Product Marketing, Lifecycle, and Brand teams to ensure unified messaging and optimized journeys

Collaborate with Finance and Strategy to ensure performance plans align with quarterly targets and Rule of 40 principles

Qualification

Performance marketing expertiseDigital marketing strategyAnalytics platforms proficiencyAI platforms knowledgeTeam leadership skillsCommunication skillsStrategic thinking

Required

Typically, 10+ years in digital marketing, with roles overseeing paid media and growth strategies with deep operational expertise to guide and lead team

Proficiency in harnessing new-age AI platforms and analytics platforms (e.g., Google Analytics, SEMrush, Adobe stack, Ahrefs) to derive insights and inform strategy

Strong leadership and team management skills, with the ability to inspire and guide diverse teams toward achieving common goals

Ability to develop long-term strategies that align with business objectives and adapt to changing market conditions, and evolving technologies with AI capabilities

Excellent verbal and written communication skills to effectively collaborate with internal teams and external stakeholders

World-class expertise in performance marketing (including search, social, display, video) and media planning with rich understanding of the search landscape and synergies (SEM, SEO, GEO)