Clare V. · 5 days ago
Retention Marketing Manager
Los Angeles,CA,US
Full-time
Hybrid
Mid, Senior Level
$85K/yr - $105K/yr
5+ years expClare V. is a Los Angeles-based company inspired by Paris, blending California style with Parisian polish. They are seeking a strategic, data-driven, and creative Retention Marketing Manager to oversee customer lifecycle management and drive loyalty through innovative retention strategies.
ApparelE-CommerceFashionLifestyle
Responsibilities
Own and execute the full email and SMS marketing calendar, responsible for setting the calendar, partnering closely with cross-functional teams to ensure seamless delivery, and following up with analytics across touchpoints
Responsible for the continued improvement of Clare V.’s systematic/automated messaging, with an eye towards constant testing and improvement
Responsible for improving both the size and health of Clare V.’s customer lists - setting growth goals and identifying tactics and strategies to achieve them
Work cross functionally with partners across the organization from planning and merchandising to retail operations to ensure CRM best practices are applied on every touchpoint
Partner with the VP of marketing to ideate and launch Clare V.’s loyalty program, focusing on innovative ways for our consumer to connect meaningfully with the brand
Manage and optimize the program over time, driving testing to better understand what resonates with our consumers and how we can make the program more valuable to them and the business
Act as the internal expert on Clare V.’s existing customer, obsessively looking for opportunities and insights to better serve our customer base and build affinity to drive business results
Responsible for setting our benchmarks and goals, constantly looking for ways to meet where we haven’t met and exceed where we’ve met
Responsible for weekly KPI dashboard, quarterly deep reporting, and supporting both ad hoc requests as well as driving analysis independently and proactively
Proactively identify new technology, channels, and platforms to better serve our customers and build returning customer business
Build business cases for new ideas and drive cross-functional alignment towards implementation
Qualification
Required
5+ Years of experience in email or SMS marketing, exposure to loyalty a plus within the DTC and/or retail space
Hands-on-keyboard competence in building and deploying email and SMS touchpoints, Klaviyo experience a plus
Experience working with longer-term strategies with ownership of specific KPIs
Independent: You have a bias for action and love owning a project from start to finish
Curious: You're subscribed to all the substacks/newsletters to stay abreast of the latest and greatest and look forward to product updates from your ESP
Data-driven: You like being the first to identify a problem and to bring a solution (or two) to the table before anyone else has even noticed something amiss. You're never afraid to test a new idea and know how to structure the test to get actionable results
Ambitious: You like the idea of building, both for yourself and for the team you're on
Kind: You approach your work with enthusiasm but you take care to be a team player and like working in environments that prioritize thoughtful interaction
Benefits
Medical, dental, and vision insurance to keep you and your family covered
Flex Spending Accounts and Transportation Management Accounts
Life and Long-term disability insurance for peace of mind
Paid vacation, personal days, and sick time to help you recharge
Guardian ancillary plans for added protection and flexibility
Employee Assistance Program (EAP) offering confidential support for life's challenges
401(k) with company match to help you build a strong financial future
Company
Clare V.
Clare V is an e-commerce company selling luxury leather handbags, apparel, accessories, and footwear designed by Clare Vivier.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$1.33M2021-01-08Series Unknown· $1.33M
Leadership Team
Clare Vivier
Chief Executive Officer
Katie Hatch
Chief Brand Officer
Recent News
Company data provided by crunchbase