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VisionPoint Marketing · 1 day ago

SEO Writer & Strategist

United States

Full-time

Remote

Mid Level

3+ years exp

VisionPoint Marketing is on a mission to become higher education’s most trusted enrollment marketing partner. They are seeking an experienced SEO Writer & Strategist to create and optimize high-quality content while supporting technical SEO efforts to improve site health and performance for their higher education clients.

AdvertisingCommunitiesConsultingMarketing

Culture & Values

Responsibilities

Create and publish engaging inbound content, including academic program pages, articles, blogs, and other relevant assets, in alignment with SEO best practices

Lead discovery sessions, such as stakeholder interviews and focus groups, to identify opportunities for content development

Craft engaging content that aligns with identified strategies to reach a variety of audiences and address their specific needs

Optimize and 'future-proof' content for Answer Engine Optimization (AEO) and Google’s Search Generative Experience (SGE)

Work with internal teams to plan, develop, write, and optimize site content

Use AI tools selectively to support research, optimization, and efficiency, with human editorial judgment guiding quality, voice, and accuracy

Engaged in ongoing iterative improvement of and quality assurance for content strategy process and deliverables

Conduct technical SEO audits and present to clients prioritized remediation tactics to improve site health and performance

Lead keyword research to identify opportunities and ensure all pages have unique titles, meta descriptions, and optimized on-page elements

Monitor and report on SEO campaign performance, including pageviews, bounce rates, and conversion rates

Provide data-driven recommendations based on marketing analytics to address client business and marketing challenges

Collaborate with the web team to align content strategy with site information architecture and overarching digital strategies

Engage in ongoing quality assurance and iterative improvement of content strategy processes and deliverables

Qualification

Technical SEOInbound MarketingContent StrategyKeyword ResearchPerformance ReportingAI Tools ProficiencyProject ManagementAttention to DetailStorytelling

Required

3–5 years of professional experience in strategic marketing content, with a specific focus on inbound marketing

A four-year bachelor's degree in marketing, communications, journalism, business, or a related field of study (or equivalent professional experience)

Proven track record in developing, managing, and optimizing digital content for professional websites

Demonstrated ability to synthesize the needs of diverse audiences into effective content strategies

Proficiency in technical SEO, including keyword research and the execution of on-page optimization strategies such as title tags and meta descriptions

Analytical expertise in interpreting website visitor data (e.g., pageviews, bounce rates, and conversion rates) to drive traffic and conversion growth

Strong project management skills with the ability to prioritize and execute multiple complex writing assignments in a fast-paced environment

Exceptional command of grammar and the written word, paired with a process-oriented approach and high attention to detail

A proactive commitment to staying current with SEO industry trends, AI-driven tools, and emerging search best practices