Coca-Cola Consolidated · 1 day ago
Director Onboarding Sales and Enablement
Charlotte, NC
Full-time
Hybrid
Lead/Staff, Director/Executive
3+ years expCoca-Cola Consolidated is America's largest Coca-Cola bottler, seeking a Director of Onboarding & Sales Enablement to enhance the onboarding experience and sales capabilities. This role involves designing onboarding programs, collaborating with various departments, and implementing strategies to drive sales effectiveness and customer engagement.
Delivery ServiceFood and BeverageFood DeliveryFood ProcessingManufacturingSales
Responsibilities
Design, lead, and continuously improve a best-in-class onboarding program for new commercial team members
Ensure new hires are equipped with the knowledge, tools, and support needed to quickly integrate, achieve early success, and embody the company’s values and sales standards
Partner with HR and business leaders to measure onboarding effectiveness and drive continuous improvement
Define and execute the enterprise sales capability strategy aligned with business priorities and growth objectives
Assess capability gaps and build targeted interventions to upskill frontline, customer management, and sales leadership teams
Lead the design and deployment of future-ready sales methodologies, playbooks, and tools that enhance customer engagement and excellence
Perform capability assessments by conducting market visits and engaging in leadership meetings, working closely with leaders and local management teams to implement training and capability development initiatives
Provides coaching, constructive feedback, and tailored solutions
Partners with leadership to formulate action plans addressing identified gaps
Fosters strong, sustainable relationships with both internal and external stakeholders
Collaborate with Marketing, Category, and Revenue Growth Management to ensure sales teams have the right insights, tools, and messaging to win in the marketplace
Drive sales force adoption of digital capabilities, CRM tools, and analytics platforms to improve efficiency and effectiveness
Ensure best-in-class sales execution standards in merchandising, retail activation, and customer engagement
Serve as a trusted advisor to senior commercial leadership, influencing strategy and resource allocation to build long-term commercial strength
Lead and develop a high-performing team focused on capability design, enablement, and execution support
Inspire change, build alignment, and create accountability for capability initiatives across the sales organization
Identify and implement initiatives that drive customer value and business growth
Develop strategies to enhance customer engagement and satisfaction
Measure and track the impact of value creation initiatives on sales performance
Collaborate with cross-functional teams to align value creation efforts with overall business objectives
Leverage data analytics to drive insights and inform sales strategies
Develop and implement data-driven decision-making processes to enhance sales performance
Utilize advanced analytics tools to identify trends, opportunities, and areas for improvement
Collaborate with IT and data teams to ensure the integrity and accuracy of sales data
Manage expenditure and investments for the function according to the plan
Qualification
Required
3-5+ years of progressive leadership experience, including significant exposure to sales enablement, sales operations, or capability building
Proven track record of driving sales transformation, learning initiatives, and onboarding performance improvement
Experience working with large, complex sales organizations in consumer goods, retail, or beverage industries preferred
Strong business acumen with expertise in onboarding, sales training, and learning and development initiatives
Exceptional communication, influencing, and stakeholder management skills
Demonstrated ability to lead large cross-functional projects and deliver measurable results
Strategic Agility – Anticipates trends and adapts strategies to future needs
Commercial Acumen – Deep understanding of sales, customer engagement, and commercial drivers
Change Leadership – Inspires adoption of new ways of working across diverse teams
Talent Developer – Passion for building capability and unlocking potential in others
Collaboration – Strong ability to align across functions and influence at senior levels
High school diploma or GED
Knowledge acquired through 3 to 5 years of work experience
Preferred
Associate's or Bachelor's degree preferred
Benefits
401(k) match + health coverage + employee stock purchase plan
Dedicated training + personalized mentorship
Company
Coca-Cola Consolidated
Coca-Cola Consolidated manufactures, markets, and distributes over 300 brands and flavors from The Coca-Cola Company and partners, serving.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.35B2025-12-08Post Ipo Debt· $1.35B
1978-01-13IPO
Leadership Team
Dave Greenberg
Vice President, Human Resources Business Partner
Alan Hadam
Labor Relations Business Partner
Recent News
2026-01-11
2026-01-03
Company data provided by crunchbase