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Ste. Michelle Wine Estates · 10 hours ago

Senior Innovation Brand Manager

Oregon, United States

Full-time

Hybrid

Senior Level, Lead/Staff

$110K/yr - $143K/yr

10+ years exp

Ste. Michelle Wine Estates is seeking a Senior Innovation Brand Manager to lead the creation of new-to-world wine brands while managing the performance of select Power Brands. This role involves overseeing the full innovation lifecycle, driving annual plans, and executing marketing strategies for brand growth within the portfolio.

Wine And Spirits

No H1B

Responsibilities

Oversee the end‑to‑end development of new products, including white-space exploration, ideation, strategic business casing, naming, packaging, proposition refinement, and go‑to‑market planning

Lead cross‑functional collaboration with Winemaking, Operations, Packaging, Sales, Pricing, Finance, Legal, Compliance, and Demand Planning to ensure successful development and execution of innovation projects

Conduct financial analysis and scenario planning in support of innovation viability assessments

Onboard & Mange external agencies for package development, brand identity, and early‑stage activation materials

Track and evaluate in‑market performance against defined success criteria using sales data, performance dashboards, and consumer research

Lead annual brand planning and own day-to-day management of assigned brands (e.g., Top Box)

Develop and execute marketing programs, activation plans, packaging refreshes, and promotional strategies to achieve volume, velocity, and distribution objectives

Manage P&L inputs for assigned brands, partnering with Finance and the Pricing Team on pricing, margin management, and demand forecasts

Utilize sales, category, and consumer insights to inform decisions and optimize ongoing brand performance

Serve as the brand's operational hub, ensuring cross-functional partners have the direction, assets, and information needed to deliver executional excellence

Partner with Digital Marketing, Communications, Trade Marketing, and Sales for go-to‑market execution

Communicate innovation & brand updates, risk, and decision points to senior leadership

Qualification

Innovation DevelopmentBrand ManagementFinancial AnalysisMarketing StrategyCross-Functional LeadershipOrganizational SkillsDecision-Making SkillsCollaboration SkillsCommunication Skills

Required

Bachelor's degree required; MBA preferred

10+ years of experience in marketing, innovation/product development, wine brand management, and end‑to‑end project ownership; alcohol beverage industry experience strongly preferred

Proven ability to think strategically and lead brand plans from concept through execution

Strong decision‑making skills with the ability to take calculated risks grounded in data, context, and experience

Advanced financial and analytical skills with a clear understanding of how brand decisions influence broader business performance

Exceptional organizational skills with the ability to manage multiple priorities and meet deadlines

Demonstrated success leading and collaborating with cross‑functional teams to drive results

History of responsible use of alcohol and other appropriate conduct, as well as fitness to be licensed, permitted, and/or certified by state and/or local regulatory bodies