Apply on Employer Site

GoFundMe · 15 hours ago

Senior Paid Media Manager

United States

Full-time

Remote

Senior Level

$118K/yr - $178K/yr

6+ years exp

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. They are seeking a Senior Paid Media Manager to drive global consumer growth through strategic, data-informed, and creative paid media execution.

CrowdfundingInternetPeer to Peer

Growth Opportunities

Responsibilities

Deliver GoFundMe’s global paid media strategy, overseeing planning, execution, and optimization across SEM, paid social, display, video, and programmatic

Drive measurable business outcomes - growing new fundraiser starts, donors, and repeat engagement while maintaining strong ROI and efficiency targets and working closely with the organic teams

Lead cross-market campaigns, balancing global consistency with local relevance across North America, Europe, and emerging international markets

Champion experimentation and growth science, using A/B testing, geo-lift, and incrementality frameworks to uncover new opportunities and reduce reliance on last-click metrics

Collaborate with Product and CRM to create seamless user journeys that bridge acquisition, activation, and re-engagement

Partner with Data Science and Finance on forecasting, attribution modeling, and media mix optimization; translate insights into clear business recommendations

Build and manage relationships with media agencies and platform partners, ensuring operational excellence, innovation, and cost efficiency

Develop creative testing frameworks with Brand and Creative teams to identify high-performing messages and formats that drive emotional and behavioral response

Monitor, report, and communicate performance regularly to senior leadership — connecting campaign results to overall business impact

Ensure all campaigns meet privacy and compliance standards, including GDPR, CCPA, and internal governance policies

Qualification

Paid media strategyMulti-channel media managementAnalytical skillsCreative testingGoogle AdsMeta advertisingTikTok advertisingYouTube advertisingProgrammatic platformsResourcefulnessPassion for experimentationCollaboration skillsCommunication skillsFlexibility