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CJ · 7 hours ago

Market Development Manager, Performance Marketing

Chicago, IL

Full-time

Hybrid

Entry, Mid Level

$66K/yr - $91K/yr

2+ years exp

CJ is a leader in the performance marketing industry, specializing in building partnerships between brands and publishers to drive revenue growth. The Market Development Manager will focus on generating qualified leads through effective outreach strategies, conducting high-volume outbound calls, and scheduling meetings for the sales team.

AdvertisingMarketing

Responsibilities

Develop and execute effective outreach strategies: Develop and implement multi-channel outreach strategies, including email, phone, and LinkedIn, to engage with prospects and build interest

Identify and qualify leads: Qualify leads based on predefined criteria, gather key information about prospects, and accurately document all interactions in Salesforce CRM

Present value propositions: Clearly and concisely articulate the value proposition of our products/services to prospective customers

Conduct high-volume outbound calls: Execute targeted cold calling campaigns to identify and qualify potential customers within the mid-market and SMB segments

Schedule and qualify meetings: Schedule and qualify meetings between prospective customers and the sales team

Track and report on performance: Monitor key performance indicators (KPIs) such as call volume, connect rates, conversion rates, and pipeline contribution

Continuously improve: Analyze call recordings and performance data to identify areas for improvement and refine outreach strategies

Qualification

Salesforce CRMCold callingLead qualificationCommunication skillsPhone etiquetteMotivatedInterpersonal skillsActive listeningResults-oriented

Required

Bachelor's degree in business, marketing, or a related work experience

2 - 3 years of experience in a fast-paced sales development role

Proven ability to effectively cold call and build rapport with potential customers

Excellent communication and interpersonal skills, both written and verbal

Strong phone etiquette and the ability to handle objections effectively

Highly motivated and results-oriented with a strong work ethic and a desire to exceed targets

Proficiency with Salesforce CRM or other sales enablement tools

Excellent, active listening skills

Benefits

401K matching

Wellness programs

Comprehensive medical, dental, and vision coverage

Flexible time off without the hassle of accrual

A generous number of paid holidays

Company-sponsored team-building events

An Employee Referral Program

Annual recognition awards

Hybrid work arrangements for optimal work-life balance

Parental bonding leave

Backup care options for children and elders

An employee discount program

International SOS program for global support

Business Resource Groups, where employees connect over shared interests to cultivate an engaging, inclusive environment

Company

CJ

Glassdoor3.4

From pioneering affiliate marketing to powering the future of connected commerce, CJ has been the trusted leader in partnership-based growth since 1998.

Founded in 1998

Santa Barbara, California, USA

501-1000 employees