PolicyMe · 2 days ago
Principal Product Manager
PolicyMe is Canada’s leading digital insurance solution, and they are seeking a Principal Product Manager to lead and scale their Health Insurance business. This role involves end-to-end ownership over the product vision, strategy, and execution of the health insurance product roadmap, working closely with multiple teams across the organization.
FinanceInsuranceInsurTechLife Insurance
Responsibilities
Define & Own the Product Vision:
Evolve our product strategy to meet ambitious growth, retention, and customer impact goals that you will own
Set a compelling long-term product vision for our health insurance vertical, aligned with business priorities and grounded in customer insights
Champion a roadmap that balances innovation with operational excellence
Understand your product and customer context deeply - you are comfortable building strong domain knowledge and being an expert in your category, which you can then apply to the vision for your portfolio
Establish OKRs that helps your team progress towards the long-term version
Drive End-to-end Execution and Delivery:
While you’ll shape the big picture, it’s not just delegating - you won’t hesitate to get your hands dirty; diving into product reviews, writing business cases, helping unblock teams, etc
Bring creative new ideas to solve complex problems that haven't been solved before in Canada
Ensure we build the right things, the right way, at the right time - balancing short-term wins with long-term platform evolution
Lead the product team through the full product lifecycle: problem definition, discovery, solution design, scoping, execution, launch, and iteration
Collaborate closely with Product Design to build best-in-class customer experiences
Write clear, actionable product specs that connect business goals, customer needs, and technical constraints
Partner closely with engineering management to ensure initiatives are well-scoped, appropriately sized, and resilient
Coordinate go-to-market with Growth, CS, and Operations, ensuring launches are operationally ready and well-supported
Measurement, Experimentation and Iteration:
Define success metrics and measurement plans for each initiative, including impact on funnel conversion, loss ratios, LTV, and operational efficiency
Design and run experiments (e.g. A/B tests) to validate hypotheses and derisk larger bets
Partner with Data to build dashboards, analyze performance, and translate results into next steps - including when to pivot, double down, or sunset work
Qualification
Required
8+ years of extensive product management experience in similar roles
Track record of success in growing D2C digital products and building best-in-class experiences
Experience scaling products and product teams at high-growth companies (e.g., Series A-D startups or tech-forward incumbents)
Proven ability to develop and communicate a product vision that inspires both internal teams and external stakeholders
Strong business acumen - you understand how product connects to revenue, operations, customer success, and compliance
Comfortable leading through ambiguity and structuring ambiguous problems into measurable outcomes
Data-driven decision-maker with fluency in OKRs, KPIs, funnels, and experimentation
Adept at prioritizing tradeoffs, managing competing needs, and maintaining velocity without sacrificing quality
High emotional intelligence with a collaborative, transparent leadership style
Strong communicator who can tailor messages to executives, engineers, marketers, and everyone in between
Committed to building a diverse, inclusive, and mission-driven team culture
Preferred
Nice to have experience in fintech or insurtech; but not required
Benefits
Generous PTO - 20 vacation days
A comprehensive benefits plan with premiums paid in full by PolicyMe
Investment in your professional development, including an L&D budget, AI tooling budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential
An extremely high performing, low-ego, remote-first team that is truly disrupting an old industry
Option to work from home or our Toronto-based office (bonus: we cover the costs to bring all our employees in-person twice a year for experiential socials!)
Access to stock options based on performance
Company
PolicyMe
PolicyMe is a life insurance company.
Funding
Current Stage
Growth StageTotal Funding
$43.31M2025-04-16Debt Financing
2025-04-16Corporate Round· $21.51M
2022-09-20Series A· $13.47M
Recent News
Globe and Mail
2025-11-04
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2025-09-17
2025-09-09
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