Helzberg Diamonds · 1 week ago
DVP of Brand Marketing
Kansas City, MO
Full-time
Hybrid
Director/Executive
10+ years expHelzberg Diamonds is seeking a DVP of Brand Marketing to partner with the VP of Brand Marketing in shaping the brand's strategies. The role involves leading a team to execute innovative marketing and content strategies that drive brand engagement and growth, while also overseeing public relations and brand activation activities.
JewelryRetail
Responsibilities
Inspire internal and external teams to drive innovative marketing and content strategies to accelerate differentiation and growth for the brand
Drive annual and quarterly calendar planning processes, cross-functionally, from a content and storytelling perspective to ensure brand, product, services and seasonal go-to-market campaigns are aligned, and authentic, and drive growth
Ensure strategic direction for all brand campaigns & assets, product launches and partnerships to deliver best-in-class content and storytelling and ensure brand consistency across all communications
Stay on top of existing and emerging content, channel and competitive trends to determine new market opportunities and challenges and validate messaging and validity
Partner with Performance Marketing team to translate brand strategy and business objectives into content that drives awareness, preference and conversion
Oversee public relations and brand activation activities, often leveraging external resources, to drive consumer and brand relevance and awareness
Evolve and accelerate organic social media function to support brand, community and SEO goals
Develop and execute all brand, partner and vendor programs
Lead strategies to determine the most effective and efficient mix of produced, organic, content creators, influencers and UGC content, balancing long- and short-term KPIs
In partnership with Business owners, represent the voice of the consumer and brand in all new strategic initiatives and launches
In partnership with Creative, define and socialize strategic positioning and messaging hierarchies that guide individual program
Provide brand leadership to Performance Marketing efforts, ensuring brand integrity, messaging cohesion and effective translation of brand strategy into performance channels
Navigate cross-functional dynamics to drive alignment, resolve tradeoffs, and enable decision-making in support of enterprise brand priorities
Establish metrics and KPIs to measure the effectiveness of branding, PR, organic, and content initiatives. Analyze performance data to optimize strategies and tactics
Manage the brand marketing budget, ensuring efficient allocation of resources to achieve strategic goals
Guide a future-facing brand narrative by integrating content, PR, SEO, and emerging search and discovery behaviors (including AI-driven search), translating insights into measurable storytelling impact
Define and drive brand outcomes that increase relevance, consideration and long-term brand equity while supporting near-term performance goals
Build and manage a high-performing marketing team. Provide mentorship and professional development opportunities for team members
Ensure teams have the processes, tools and support to complete high quality and on-time work
Accomplish department objectives by directing and monitoring the work progress of direct reports
Set expectations, annual goals and provide required quarterly touch base meetings with all direct reports
Qualification
Required
Bachelor's Degree
10-15 years of experience in a brand, marketing or agency roles; retail background preferred
Excellent communication skills, both written and verbal
Innovation and creativity to create brand new strategies that attract customers and succeed over the competition
Ability to lead and influence groups and be decisive
Collaborative skills to accept, and/or effectively maximize or challenge ideas, and translate those into brand strategies
Ability and savvy to prioritize conflicting projects/timelines across different business owners
Solid understanding of marketing channels, including paid and organic social, digital media, radio, OOH, ecommerce, email and more
Strong organizational, collaboration and project management skills with the ability to manage multiple projects at once
Consumer-obsessed and a student of consumer and channel insights
Ability to work under tight deadlines on complex programs
Curious self-starter with strong collaboration skills
Hybrid schedule with predictable onsite attendance required three or more days per week to perform essential functions involving interactive behaviors with co-workers and managers, operation, or manipulation of equipment and/or materials located only on site, and direct interaction with internal and/or external customers
Company
Helzberg Diamonds
Helzberg Diamonds is a jewelry retailer. It is a sub-organization of Berkshire Hathaway.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown1995-03-01Acquired
Leadership Team
Julie Yoakum
SVP, Chief Merchandising Officer
Recent News
2025-11-19
2025-08-27
Company data provided by crunchbase