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Wesco · 20 hours ago

Senior Marketing Specialist- OEM Growth Marketing

Pittsburgh, PA

Full-time

Hybrid

Mid, Senior Level

$74K/yr - $119K/yr

4+ years exp

Wesco is a leading provider of business-to-business distribution, logistics services, and supply chain solutions. They are seeking a Senior Marketing Specialist- OEM Growth Marketing to lead the design and delivery of marketing programs to support product growth and enhance brand awareness. The role involves developing marketing content, analyzing performance metrics, and coordinating marketing campaigns across various channels.

CommercialElectronicsManufacturing

Responsibilities

Coordinate with key contacts for implementation and communication of sales promotions and marketing campaigns from concept development to finished product, including development of marketing collateral such as social and digital campaigns, as well as traditional marketing such as direct mailers, brochures, flyers, catalog pages, etc

Execute 1:few account-based marketing (ABM) programs across targeted OEM accounts within defined vertical markets, supporting early design-stage engagement and long-term growth opportunities

Develop and manage ABM campaign frameworks, including account clustering, customer problem definition, value messaging, and engagement plans tied to sales interactions such as workshops, trainings, and design reviews

Collaborate with sales and marketing stakeholders to measure pipeline creation and customer engagement, ensuring ABM initiatives remain focused on growth outcomes and continuous improvement

Assist with development and manage tracking of lead-generation activities such as link building, directory listings, blog, social media, and online press release generation, as requested

Monitor customer engagement and Key Performance Indicators (KPIs) of marketing campaigns and provide insight on how to improve or expand marketing campaigns

Assist with research and analysis activities such as web metrics/trend analysis and tracking, competitive web site/eCommerce monitoring, customer research, and competitor research

Support sales and marketing needs of sales and supplier product groups at global, national, regional, and local levels

Monitor customer engagement and Key Performance Indicators (KPIs) of marketing campaigns and provide insight on how to improve or expand marketing campaigns

Qualification

Marketing strategyProduct marketing experienceResearchAnalysisMulti-channel marketingHTMLWordPressCommunication skillsDetail orientedCreativityInterpersonal skills

Required

Bachelor's degree in marketing, communications, or relevant industry preferred

4 to 5 years required, 6 years preferred of product, solution or field marketing experience, preferably in Fortune 500 company

Marketing strategy and implementation, including a working knowledge of multi-channel marketing and associated best practices

Strong written and verbal communication skills, combined with an ability to communicate clearly and succinctly to internal and external groups

Highly organized and detail oriented, with a customer-centric focus and commitment to quality

Strong research and analytical skills, including the ability to spot questionable information or unusual data trends, combined with a disciplined problem-solving process that applies conceptual thinking to identify root cause(s) and provide appropriate solution(s)

Able to spot new and evaluate existing business opportunities, including the ability to ask good questions, look beyond the obvious, and see the 'big picture.'

Strong mathematical and computer skills, including proficiency with Microsoft Office Suite (Word, Excel, Powerpoint), working knowledge and at least basic- to intermediate-level HTML or wordpress skills

Strong creativity, out-of-the-box thinking, and entrepreneurial drive; able to work with autonomy and self-direction

Able to influence others through effective negotiation techniques and strong interpersonal skills, meet deadlines, and deliver results