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Champion · 8 hours ago

Director of Digital Media

Dallas, TX

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

Champion is an Award-winning PR & Digital Media Agency dedicated to delivering innovative communication strategies and digital solutions for our clients. We are seeking an experienced Digital Media Director to lead our integrated digital media efforts.

Digital MarketingMarketingProfessional ServicesPublic Relations

Growth Opportunities

Responsibilities

Departmental Leadership and Team Management

Manage and direct integrated Paid (B2C) and Franchise Development (B2B) Digital Media departments, encompassing:

Paid digital advertising strategies and campaigns

Consumer and franchise development digital media

Lead digital media teams by:

Inspiring and motivating team members

Providing essential tools, training and professional development

Removing operational roadblocks

Conducting performance reviews and evaluations

Mentor and guide digital team members

Foster a collaborative and innovative team culture

Strategic Digital Media Development

Develop and implement comprehensive digital media strategies focused on:

User acquisition

Lead generation

User retention across paid media channels

Oversee paid media campaign execution, including:

Display advertising

Search media

Social Media advertising

Programmatic advertising

Business Development and Client Strategy

Support agency business development efforts by:

Driving new client acquisition for digital services

Cross-selling digital services to existing clients

Serve as the primary point of escalation for internal and external digital media requests

Collaborate cross-functionally with other department leads to ensure:

Integrated, cohesive multi-service strategies

Alignment with overarching client strategies

Innovation and Continuous Improvement

Stay current with emerging digital media technologies and trends

Develop and document paid media best practices

Bring creative vision and innovative approaches to digital storytelling

Provide strategic recommendations based on:

Industry trends

First and third-party data insights

Market research and audience analysis

Performance and Budget Management

Manage digital media budgets with a focus on:

Maximum effectiveness

Optimal budget allocations

Measurable ROI/ROAS/CTRs

Track and deliver comprehensive digital media analytics and market insights

Develop content frameworks and product narratives that support strategic recommendations

Qualification

Digital media strategyPaid media campaign managementTeam leadershipMarketing analyticsDigital advertising platformsWeb analytics toolsEmotional intelligenceConflict resolutionCreative problem-solvingCommunication