Starcom · 11 hours ago
Associate Director, Media Analytics
Chicago, IL
Full-time
Hybrid
Lead/Staff, Director/Executive
$112K/yr - $161K/yr
5+ years expStarcom is a global communications planning and media leader with over 80 years of experience. The Associate Director, Media Analytics is responsible for digital media measurement and analytics, leveraging data techniques to address client business questions and optimize media planning and buying.
AdvertisingBrand MarketingMarketing
Responsibilities
Execute, manage, and deliver best-in-class measurement to inform media buying
Lead discussions around KPI development, and technology integrations that can improve efficiency, range or quality of data, or support new media
Guides internal and client teams on using comprehensive data visualization to build meaningful stories that influence decision-making
Develop data strategies and playbooks related to next-generation targeting
Collaborate with client contacts to establish deep knowledge of client’s business goals and challenges
Develop client Learning Agendas and construct and execute "test and learn" measurement and consumer research roadmaps tied business questions and key performance goals
Translate data effectively to inform media planning, targeting and budget allocations and ensure client advertising investment is optimized to drive results
Support media and audience analytics activities including developing precision audience recommendation for campaigns and mining target audience data for relevant and actionable insights
Command expertise in media concepts, terminology, media math and media plan execution
Lead and support media teams using syndicated data and proprietary tools to drive media targeting and budget allocations
Manage, mentor, and development of direct reports
Drive day-to-day insights & analytics efforts while contributing to larger cross-brand learning roadmaps
Develop approaches to address complex research and measurement challenges
Lead data-centered learning initiatives on client’s behalf to inform optimizations and impact future plans
Execute measurement focused on ad/media effectiveness to drive campaign performance
Lead and support analytics activities such as modeling and statistical analysis
Manage digital campaign data for analysis, insights and reporting
Proactively educate internal and external clients on research, tools and approaches
Answer client questions and create client-ready presentations to present at client meetings
Communicate opportunities, learnings and recommendations with authority and credibility
Craft POV’s for internal and external knowledge sharing
Evaluate new and current data partners, and identify new approaches to ensure our research is cutting edge
Qualification
Required
Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
5+ years in media / marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight
2+ years of people management experience
A strong history of managing individuals, leading of teams, and client management
Excellent project management, organizational, and communication skills
Strong grounding in traditional and digital media advertising effectiveness
Familiarity with syndicated and customer data environments
Advanced knowledge of the measurement vendor marketplace and able to evaluate new capabilities
Proficiency in Microsoft Office Suite with advanced understanding of Excel
Familiarity with relational database concepts
Preferred
Experience with statistical software packages (SAS,R, Python) a plus
Experience with visualization tools such as Tableau, GoodData, Datorama is a plus
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Starcom
With a history that dates back over 80 years, Starcom is a global communications planning and media leader.
5001-10000 employees
H1B Sponsorship
Starcom has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (8)
2023 (11)
2022 (20)
2021 (8)
2020 (16)
Funding
Current Stage
Late StageLeadership Team
Dan Bruinsma
Executive Vice President
Recent News
Prolific North
2025-11-03
Company data provided by crunchbase