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Cencora · 2 hours ago

Manager, Enterprise Product Marketing

United, PA

Full-time

Onsite

Mid Level

$101K/yr - $155K/yr

4+ years exp

Cencora is an innovative company focused on creating healthier futures for people and animals. The Manager, Enterprise Product Marketing is responsible for developing and implementing strategic messaging and resources to support the business area's annual goals and long-term strategies, while collaborating with various teams to enhance marketing initiatives.

Emergency MedicineEnterprise SoftwareHealth CareMedicalPharmaceutical

Responsibilities

Define and develop the annual product and content plan for the portfolio of services, including value proposition, positioning, needs-based segmentation, sales enablement assets (e.g. case studies) and thought leadership content

Align key stakeholders around the marketing objectives and plan, and lead execution of the plan

Responsible for the design and implementation of marketing projects to drive revenue and profit growth

Partner closely with portfolio strategy and digital strategy teams to ensure marketing programs’ alignment to the portfolio marketing plan

Leads event and conference content development that includes both internal and external contributors and presenters

Collaborates with internal business and marketing leadership to identify strategic opportunities that help improve the company’s market position

Manages and monitors budget associated with marketing programs effectively

Regularly measures and draws insights from programs and tactics; producing standard reports which track progress toward goals and updating strategic plans based on the outcomes

Prepare and deliver value proposition training and marketing presentations that support capabilities deck development

Assist in the development and execution of specific projects and tactical plans to support positioning strategies to optimize revenue, market share and profitability

Develops strong relationships with key internal stakeholders and supports internal communication and training initiatives designed to raise awareness for marketing activities and the utilization of sales support assets in order to facilitate new business development

Presents to internal stakeholders on marketing initiatives – both internal and external and attends industry specific conferences as needed to inform and support marketing strategies

Maintains projects in project management tool (e.g., SmartSheet, Workfront)

Demonstrate strong financial acumen and logical decision making in the general business environment

Understands and can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implications

Develops PowerPoint presentations related to key initiatives for internal and external business meetings and conferences

Performs related duties as assigned

10-15% travel

Qualification

Product marketing experienceStrategic planningProject managementSalesforcePowerPoint skillsAnalytical skillsCustomer service orientationVerbal communicationWritten communicationInterpersonal skillsOrganizational skills

Required

Candidates must have experience in product or service marketing—developing value proposition and product positioning, developing strategic and executing tactical plans, launching new products and services within a competitive market and creating case study and other content and assets which demonstrate the differentiated value that the product or services provides

The position requires broad training in fields such as marketing, communications, product management, business development, account management, project management, business management, or similar vocations generally obtained through completion of a four-year Bachelor's Degree Program or equivalent combination of experience and education; normally requires a minimum of four (4) years directly related and progressively responsible marketing experience

Excellent verbal and written communication skills

Strong interpersonal skills

Excellent organizational and project management skills

Must be detail oriented

Ability to multi-task, manage and execute multiple initiatives simultaneously and on time

Must be customer service oriented

Ability to resolve issues efficiently and effectively

Ability to learn quickly and apply learning for related activities

Strong analytical skills

Strong knowledge of Outlook, Microsoft Word and Excel. Superior PowerPoint skills