Mars · 1 day ago
Advocacy & Training Manager
Franklin, TN
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $120K/yr
5+ years expChampion Petfoods is an award-winning pet food crafter with a reputation of trust spanning 35+ years. As the Advocacy & Training Manager, you will develop and deliver advocacy training programs for sales associates and engage retailer and distributor partners to promote the brand's unique value propositions.
ConfectioneryConsumer GoodsFood and BeverageManufacturing
Responsibilities
Leverage global training content to develop and execute training programs
Implement comprehensive advocacy training programs focused on pet nutrition, product knowledge, and brand storytelling tailored for the North America sales team and key customers
Localize global advocacy content to reflect North American regulatory requirements, market trends, and customer preferences in the pet food industry
Facilitate engaging training sessions using a mix of in-person, virtual, and digital learning tools
Develop “train-the-trainer” programs to enable sales leaders and internal trainers to cascade advocacy training effectively
Partner closely with global advocacy teams, marketing, product development, regulatory affairs, and sales leadership to ensure consistent messaging and compliance
Act as the voice of the North America sales team in global advocacy strategy discussions, providing insights and feedback to optimize training content and delivery
Define and track KPIs related to training participation, advocacy adoption, and impact on sales performance and customer engagement
Collect and analyze feedback from sales associates and leadership to continuously refine training programs
Stay informed on industry trends, competitor activities, and regulatory changes affecting pet food advocacy and sales
Ensure all training materials comply with North American pet food regulations and company policies
Promote best practices in advocacy and sales enablement across the region and share successful approaches globally
Qualification
Required
Bachelor's degree in business, Marketing, Animal Science, Nutrition, or related field preferred
Minimum 5 years of experience in sales, sales training, enablement, or advocacy, ideally within the pet food, animal health, or FMCG sectors
Strong knowledge of pet nutrition, pet food products, and regulatory environment in North America
Excellent communication, presentation, and facilitation skills with the ability to engage diverse audiences
Proven ability to collaborate cross-functionally and manage multiple stakeholders
Data-driven mindset with experience in measuring training effectiveness and impact
Passion for pets and commitment to improving pet health and wellness
Benefits
401k with company matching
Medical, dental, vision and employee assistance programs to meet your individual or family needs.
In house & online learning & development, as well as an education assistance program.
Free bag of premium pet food each month.
Company
Mars
Mars is a manufacturer of pet food, confectionery, and other food products.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2025-03-04Debt Financing
Leadership Team
Claus Aagaard
CFO
Meghal Sheth
CFO, Mars Wrigley India
Recent News
2026-01-16
2026-01-16
Company data provided by crunchbase