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Sesame · 2 hours ago

Senior Product Marketing Manager

San Francisco, CA

Full-time

Onsite

Senior Level, Lead/Staff

$200K/yr - $240K/yr

8+ years exp

Sesame is a forward-thinking company focused on creating lifelike computers that enhance human interaction. They are seeking a Senior Product Marketing Manager to lead product marketing efforts for both hardware and software, driving product launches and shaping the marketing strategy.

Artificial Intelligence (AI)Consumer ElectronicsConsumer SoftwareSoftware

Responsibilities

Lead product marketing for Sesame across hardware and software, supporting upcoming launches and ongoing iteration

Own and evolve audience definition, positioning, messaging, and narrative across the funnel—from first impression through retention

Establish a fast customer + market learning loop: synthesize qualitative and quantitative insights to inform GTM strategy and product decisions

Develop and run lifecycle marketing experiments (in-app and out-of-app) to test messaging, drive activation, and improve ongoing engagement

Own App Store positioning and optimization (e.g., story, messaging, conversion-oriented experimentation)

Partner with agencies and internal teams on standing up new surfaces and channels that reinforce product proof points at a brand level (web, packaging, etc.)

Build and maintain competitive and market intelligence to inform strategy, differentiation, and roadmap conversations

Operate with a “do what it takes” mindset: create scrappy, high-quality outputs when needed (docs, landing pages, tests, launch assets) and drive alignment across stakeholders

Qualification

Product marketing experiencePositioningMessagingCustomer insights analysisLifecycle marketingHardware/softwareCross-functional leadershipHigh ambiguity comfortStartup experienceAI product exposure

Required

8–10+ years of experience in product marketing (or closely related roles like insights/lifecycle marketing with substantial product marketing scope)

Proven track record in driving positioning, messaging, and audience strategy, and translating it into GTM execution

Demonstrated ability to use customer insights + data to influence strategy and deliver measurable outcomes (e.g., retention/engagement, conversion, consideration)

Strong cross-functional leadership skills with experience partnering deeply with Product, Design, Engineering, Data, and Sales

Comfort operating in high ambiguity with a bias toward action, iteration, and end-to-end ownership