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Zenith · 3 hours ago

Associate Director, Content

New York, NY

Full-time

Hybrid

Lead/Staff, Director/Executive

$130K/yr - $135K/yr

Zenith is a full-service media agency focused on driving tangible business outcomes for clients. The Associate Director, Content and Digital Partnerships will lead efforts in direct activation with digital and content publishers, ensuring effective campaign execution and building strong client relationships.

AdvertisingMarketing

Responsibilities

Focused on direct activation with digital and content publishers, contributing to drive creativity, ideation, and innovation that leads to ownable consumer engagement opportunities in the content and digital space

Provide strategic input based on audience insights, deep past performance analysis and robust knowledge of the marketplace throughout content and digital investment expertise

Collaborate in negotiation strategies by building strong relationships with content and digital publishers

Help to set overall objectives and corresponding KPIs for each campaigns

Steward smooth and timely campaign launch and execution thanks to a sharp attention to detail throughout the execution process

Perform scheduled optimization efforts for online media campaigns as well as troubleshooting, ad delivery, and ad performance

Manage the team to accurately and timely reconcile billing

Collaborate with the Strategy, Precision, Video, Search and Analytics teams to achieve the creation and execution of customized integrated marketing solutions, driving ROI for the brands

Ensure key information is provided to and through the teams in a timely manner including any updates or issues to guarantee swift turnaround and buttoned up execution of campaigns

Issues to be laddered up to AD and VP as needed

Understand the content & digital landscape and adopt new media trends from a publisher, audience and category perspective if relevant to clients’ objectives and able to deliver quantifiable ROI

Marketplace facing - build relationships and understand landscape across content and digital partners

Build, maintain and grow client relationships, in support of the team

Contribute to client presentations and lead management of deliverables and communications especially as it pertains to content and digital campaigns

Understand and articulate client category expertise and knowledge of the competitive landscape

Leverage strong project management skills and team player mind set to collaborate with IAT (including Creative, PR and Shopper teams) projects and meetings in order to deliver holistic strategies for the brands

Supervise, direct and review the development and implementation of content and digital campaigns by negotiators/planners & assistants

Assist in developing the team into highly respected and trusted professionals by helping to grow their skill-sets and thought-processes through mentorship, evaluation and training

Knowledge-sharing with all team members to guarantee that PMX & Zenith solutions, tools, best practices and processes are used and applied for the brands they manage

Qualification

Digital Investment toolsContent Investment toolsClient Relationship ManagementMarket AnalysisProject ManagementTeam LeadershipCreativityCommunication Skills