Workiva · 1 day ago
Product Marketing Director, Sustainability Solutions
United States
Full-time
Hybrid
Director/Executive
$154K/yr - $250K/yr
10+ years expWorkiva is seeking a Product Marketing Director, Sustainability to own and drive the go-to-market (GTM) strategy of their sustainability solution portfolio. This role requires domain expertise in sustainability and carbon accounting, and involves shaping positioning, messaging, and market plays that influence revenue performance. The director will partner closely with various teams to ensure cohesive, customer-centric sustainability solutions are brought to market.
AnalyticsBusiness Process Automation (BPA)Enterprise SoftwareGovernmentRisk ManagementSoftware
Responsibilities
Define and evolve the GTM strategy for Workiva’s sustainability solutions, aligning customer needs, regulatory drivers, and business priorities
Make informed tradeoffs and prioritization decisions to focus GTM efforts on the highest-impact opportunities
Lead ongoing customer and field research to understand workflows, buying triggers, objections, and unmet needs across sustainability, finance, and assurance stakeholders
Synthesize insights from customer interviews, win/loss analysis, field feedback, and regulatory developments into actionable GTM recommendations
Develop differentiated solution positioning and messaging across sustainability, carbon, and adjacent platform capabilities
Partner with Product to translate customer, field, and regulatory insights into roadmap influence, shaping feature prioritization and sequencing to maximize GTM impact
Define launch narratives, messaging frameworks, and success criteria in partnership with Product, Revenue Marketing, and Sales Enablement
Partner closely with Revenue Marketing, Demand, and Sales Enablement to ensure GTM strategy is translated into effective market activation
Lead rapid experimentation to test messaging, value propositions, and GTM plays across sales and marketing channels
Contribute to thought leadership through webinars, blogs, presentations, customer stories, and industry events
Support analyst and customer engagements with strong narratives and market insight
Qualification
Required
Bachelor's Degree in marketing or related field
10+ years of experience in product marketing or closely related roles that could include: product management, industry or corporate marketing, and sales
Preferred
B2B marketing or product marketing experience in the SaaS industry; experience supporting sales channels strongly preferred
Deep understanding of sustainability and/or carbon accounting markets, including buyer personas and competitive dynamics
Familiarity with multi-solution SaaS platforms and platform-level GTM motions
Demonstrated success influencing and collaborating with cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
Experience using AI
Strong communication skills with the ability to tailor messaging for diverse audiences, from end users and buyers to senior executives
Experience analyzing pipeline, bookings, and revenue performance data to identify GTM opportunities and areas for optimization
Proven ability to innovate and optimize marketing strategies to deliver measurable business results
Exceptional communication, storytelling, and program management skills to drive initiatives forward with clarity and impact
Benefits
A discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401(k) match and comprehensive employee benefits package
Company
Workiva
Workiva created Wdesk, a cloud-based platform for enterprises to collect, manage, report, and analyze critical business data in real time.
1001-5000 employees
H1B Sponsorship
Workiva has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (3)
2023 (1)
2022 (3)
2021 (1)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
$680.58MKey Investors
Bluestem Capital
2023-08-14Post Ipo Debt· $625M
2014-12-12IPO
2014-10-17Series Unknown· $0.69M
Leadership Team
Julie Iskow
President & CEO
Penny Ashley Lawrence
SVP, CPX (Customer & Partner Experience)
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