Warner Bros. Discovery · 3 hours ago
CRM Program Manager
New York, NY
Full-time
Onsite
Mid, Senior Level
$0/yr - $0/yr
5+ years expWarner Bros. Discovery is a leading entertainment company known for its iconic content and beloved brands. They are seeking a CRM Program Manager responsible for managing, executing, and optimizing customer relationship management strategies to drive engagement, retention, and revenue growth.
AdvertisingBroadcastingDigital EntertainmentDigital MediaFilm ProductionMedia and EntertainmentNewsPublishing
Responsibilities
Manage the overall CRM programs to support business objectives, including acquisition, engagement, retention, and reactivation
Develop and gather requirements and timelines for CRM projects (Marketing, Analytics, etc)
Partner with Marketing, Product, Data/Analytics, and Operations teams to align CRM initiatives with brand goals and customer needs
Design, test, and optimize multichannel campaigns (email, SMS, push notifications, in-app, etc.) that drive measurable outcomes
Lead A/B testing and experimentation to refine messaging, timing, and channel mix for maximum impact
Translate customer insights and behavioral data into actionable strategies
Monitor performance of CRM programs and report on KPIs such as engagement, retention, LTV, churn, and conversion
Stay current on CRM technology, tools, and best practices to ensure continuous improvement and innovation
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field
5+ years of experience in CRM, lifecycle marketing, retention, or loyalty strategy roles
Proven success in developing and executing customer lifecycle strategies that drive measurable results
Strong analytical skills with ability to interpret complex data sets and translate into strategy
Hands-on experience with CRM tools and marketing automation platforms
Excellent project management skills with the ability to balance strategic vision and execution
Strong communication and stakeholder management skills
Benefits
Health insurance coverage
An employee wellness program
Life and disability insurance
A retirement savings plan
Paid holidays and sick time
Vacation
Company
Warner Bros. Discovery
Warner Bros.
10001+ employees
H1B Sponsorship
Warner Bros. Discovery has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (34)
2023 (47)
2022 (72)
2021 (82)
2020 (30)
Funding
Current Stage
Public CompanyTotal Funding
$17.5BKey Investors
JP Morgan
2025-12-05Acquired
2025-06-09Post Ipo Debt· $17.5B
2005-07-15IPO
Leadership Team
David Zaslav
President and CEO
Mark Thompson
CEO
Recent News
2026-01-16
Springfield Business Journal
2026-01-16
2026-01-16
Company data provided by crunchbase