Appcues · 3 days ago
Principal Product Designer
United States
Full-time
Remote
Lead/Staff
$175K/yr - $210K/yr
8+ years expAppcues is building the future of customer experience, and design is central to how we get there. They are seeking a Principal Product Designer to elevate their design craft, lead systems thinking, and shape intuitive, outcome-driven experiences.
AnalyticsProduct ManagementProductivity ToolsSaaSUX Design
Responsibilities
Translate product and company vision into opinionated, future-forward design direction across major product areas
Think beyond near-term delivery to explore long-term opportunities, using concepts and prototypes to shape product evolution
Define and champion design principles and systems that support enterprise-ready, AI-forward experiences
Lead complex, ambiguous design problems end-to-end, from framing and exploration through execution and refinement
Partner deeply with Product, Engineering, and GTM to influence roadmaps and strategic decisions
Use customer research, product data, and insight to inform decisions while applying strong independent judgment
Raise the bar for design quality through critique, mentorship, and design leadership without people management
Qualification
Required
8+ years of product design experience, ideally with B2B SaaS, platforms, or complex products
Demonstrated experience designing AI-enabled products, automation, or intelligent workflows
Strong prototyping skills used for vision-setting and alignment
Proven ability to take abstract product vision and turn it into a cohesive design vision
Strong systems thinker with experience designing for scale, extensibility, and long-term impact
Exceptional craft paired with strategic thinking and comfort operating in ambiguity
Track record of influencing cross-functional partners and driving alignment
Experience mentoring designers and elevating team practices through example
Comfort collaborating closely with front-end engineers and understanding technical constraints
A strong point of view grounded in user outcomes and business impact
Benefits
100% remote
Well:being : You'll have solid health, dental, and vision plans; access to 401k (with a match), and a generous parental leave.
Home office and tech budget : Besides paying for your work computer (Mac or PC), we offer a one:time $1000 home office stipend and an additional $500 annual budget for extra work:related technology.
Coworking space, on us : Home office not cutting it? We'll reimburse your monthly co:working fees.
Equity : We want everyone invested in our success. We grant every employee equity in the company.
Transparency and collaboration : We foster team alignment with meetings of all shapes and sizes—a twice a month all:hands meeting called Allcues, a weekly newsletter and an annual learning stipend.
Flexible Time Off : We believe time away to reflect and explore makes us all more productive, so employees don’t accrue vacation time – they work with their managers to schedule time off when they need it, consistent with our Flexible Time Off policy. Employees based in the USA also take off all US federal holidays. Employees residing in other countries can choose to follow their local national holidays or US federal holidays.
Company
Appcues
Appcues provides a no-code platform helping teams to track and analyze product usage and publish in-app tours, announcements, and surveys.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$52.8MKey Investors
Bridge BankNewSpringSierra Ventures
2022-01-31Debt Financing· $7M
2022-01-18Series B· $32.1M
2018-08-09Series A· $10M
Leadership Team
Jackson Noel
Co-Founder & CEO, Board member
Recent News
2025-06-25
Company data provided by crunchbase