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My Amazon Guy · 11 hours ago

B2B Performance Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

My Amazon Guy is a thriving digital marketing agency dedicated to helping clients achieve remarkable sales growth on Amazon. They are seeking a B2B Performance Marketing Manager to lead and scale paid acquisition and demand generation efforts, driving qualified leads and revenue through data-backed performance marketing strategies.

AdvertisingDigital MarketingE-CommerceSEO

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Design, execute, and optimize B2B performance marketing campaigns across Google Ads and Meta, focused on lead generation, MQLs, SQLs, and pipeline contribution

Own full-funnel strategy: awareness, consideration, conversion, and retargeting

Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and CAC efficiency

Leverage attribution models and performance data to guide decisions and forecasting

Analyze campaign performance using GA4, ad platform data, CRM insights, and dashboards

Continuously test and optimize creatives, audiences, offers, and landing pages

Partner with CRO to improve conversion rates across forms, landing pages, and lead flows

Develop and validate hypotheses through structured A/B testing

Collaborate with creative and content teams to develop high-performing B2B ad creatives and copy

Ensure messaging aligns with ICPs, buyer stages, and sales enablement goals

Guide creative testing frameworks and scaling strategies

Manage and mentor media buyers and performance marketers

Support recruitment, onboarding, training, and skill development

Build scalable workflows, SOPs, and documentation for paid acquisition and lead gen

Ensure smooth cross-functional collaboration with Sales, RevOps, and Marketing stakeholders

Stay ahead of B2B performance marketing trends, platform updates, and best practices

Maintain active certifications on Google Ads and Meta platforms

Explore emerging channels and formats (TikTok, LinkedIn, YouTube, etc.) where applicable

Qualification

Google AdsMeta AdsB2B lead generationCROA/B testingCRM systemsAnalytical skillsStakeholder managementTeam leadershipCommunication skillsOrganization skills

Required

3+ years in performance marketing with a strong B2B lead generation focus

Deep expertise in Google Ads and Meta Ads (TikTok is a plus)

Proven experience managing full-funnel B2B campaigns tied to pipeline and revenue

Strong understanding of CRO, landing page optimization, and A/B testing

Proven leadership experience managing and developing teams

Data-driven mindset with strong analytical and optimization skills

Excellent communication, organization, and stakeholder management skills

Preferred

TikTok experience is a plus

Experience working with CRM systems and marketing attribution

A dual-monitor setup is required (at least 8GB of RAM)

Must have at least 25 MBPS internet speed

Benefits

40 hours a week, 8 hours a day

Competitive salary base

Paid time off and holiday leave plans

Permanent WFH setup

Unlimited FREE access to MAG School courses and SOP Library!

Work schedule is in EST (Monday-Friday only)

Opportunities for professional development and career advancement

Company

My Amazon Guy

My Amazon Guy is a marketing agency specializing in PPC, SEO, marketing, merchandising, and brand launch.

Founded in 2018

Duluth, Georgia, USA

501-1000 employees

https://www.myamazonguy.com

H1B Sponsorship

My Amazon Guy has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (22803)

2024 (21175)

2023 (19057)

2022 (24088)

2021 (12233)

2020 (14881)