Zions Bancorporation · 1 week ago
Lead Marketing Strategist (Small Business) - AZ, CA, CO, NY, TX, UT
Salt Lake City, Utah, United States
Full-time
Onsite
Senior Level, Lead/Staff
$150K/yr - $175K/yr
8+ years expZions Bancorporation is a leading financial institution recognized for its commitment to employee satisfaction and community engagement. They are seeking a Lead Marketing Strategist to develop and drive marketing strategies for the Small Business segment, focusing on customer insights and market trends to enhance brand differentiation and growth.
AgricultureBankingFinanceFinancial Services
Responsibilities
Own and evolve the marketing strategy for the Small Business segment, grounded in customer insights, market trends, and business objectives
Go-To-Market Leadership will be responsible for end-to-end GTM planning for new product launches, campaigns, and initiatives—partnering closely with Product, Sales, and Channel teams, Small Business ecosystems and the challenges faced by entrepreneurs
Translate customer needs and behaviors into actionable insights that inform messaging, positioning, and value propositions
Act as the strategic marketing lead across internal teams to ensure alignment and execution of segment-specific initiatives
Monitor campaign performance, segment KPIs, and customer engagement metrics to refine strategies and improve ROI
Stay ahead of industry trends and bring innovative ideas to elevate our approach to small business marketing
Qualification
Required
Bachelor's degree in Marketing, Business, or related field (MBA preferred) with 8+ years of experience in B2B or B2C marketing, with a strong focus on leading teams, segment strategy and GTM execution
Proven success in developing and launching marketing strategies for small business audiences
Strong analytical skills with the ability to translate data into strategic insights
Expert knowledge of internet/intranet websites, website design and web technologies
Proficiency with analytical tools with the ability to perform data deep dives to surface actionable insights
Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
Excellent communication and stakeholder management skills
Experience working in matrixed organizations and influencing cross-functional teams
Preferred
Experience with CRM platforms, marketing automation tools, and data visualization
Agile marketing or product marketing certification is a plus
Benefits
Medical, Dental and Vision Insurance - START DAY ONE!
Life and Disability Insurance, Paid Parental Leave and Adoption Assistance
Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts
Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays
401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience
Mental health benefits including coaching and therapy sessions
Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire
Company
Zions Bancorporation
Zions Bancorporation is a financial services company involved in SBA lending, public finance advisory services, and agricultural finance.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.09B2025-08-11Post Ipo Debt· $500M
2024-11-14Post Ipo Debt· $500M
2013-09-13Post Ipo Debt· $87.9M
Leadership Team
Harris Simmons
Chairman and CEO
Recent News
2026-01-22
2026-01-20
2026-01-20
Company data provided by crunchbase