Apartment List · 5 days ago
Sr Lifecycle Marketing, Manager
United States
Full-time
Remote
Senior Level
$137K/yr - $166K/yr
5+ years expApartment List is seeking an experienced Sr. Lifecycle Marketing Manager to drive lifecycle marketing strategy and execution. This role involves owning campaign execution, developing testing frameworks, and managing one associate while collaborating with product, analytics, and engineering teams to enhance messaging capabilities and drive growth opportunities.
MarketplaceReal EstateRentalRental PropertySearch Engine
Responsibilities
Own email strategy, campaign architecture, and lifecycle journeys. Build and execute campaigns that drive renter engagement and retention across all funnel stages
Design and execute sophisticated A/B and multivariate tests across email, push notifications, and emerging channels. Develop testing frameworks, establish hypotheses and measurement strategies, and translate experimental insights into strategic recommendations
Synthesize campaign and performance data into clear, actionable insights. Present strategic recommendations to stakeholders and leadership, connecting messaging outcomes to business impact
Maintain and optimize email as a core channel. Own deliverability, list health, segmentation strategy, and personalization. Create and optimize automated lifecycle journeys, campaigns, and reactivation programs
Develop audience segments and personalization approaches in collaboration with product and data teams to improve relevance and performance
Drive strategic expansion of push and SMS as distinct, high-impact channels. Develop tailored strategies, establish performance benchmarks, and design experimentation plans that validate effectiveness
Manage and mentor lifecycle associate on the team. Provide feedback, coaching, and development opportunities while ensuring quality campaign execution and performance standards
Build strong partnerships with product, analytics, brand, and engineering teams. Identify growth opportunities, manage dependencies, and drive collaborative optimization efforts
Continuously improve processes and operations. Streamline workflows, establish best practices, and stay current with email marketing standards and emerging trends
Qualification
Required
Email Marketing Expertise: 5+ years of hands-on experience building, deploying, and optimizing email campaigns in B2C. Deep understanding of email strategy, segmentation, and performance optimization through testing
Platform Proficiency: Deep hands-on experience with Iterable or similar enterprise marketing automation platforms. Understanding of email deliverability, list management, and personalization capabilities
Data-Driven Experimentation: Proven expertise designing and analyzing A/B and multivariate tests with strong statistical literacy. Comfortable with BI platforms (e.g., Looker) to independently explore data and make data-driven recommendations
Analytical Mindset: Strong analytical and problem-solving skills. Ability to identify metrics and KPIs, spot trends, and make data-driven decisions
Technical Proficiency: Hands-on experience with HTML for customizing email templates
Communication & Partnership: Excellent communication skills translating complex data into clear insights. Strong ability to build and maintain relationships with cross-functional stakeholders
Strategic Thinking: Ability to balance hands-on execution with strategic planning. Proactively identifies opportunities and challenges, and brings a growth mindset to the role
Preferred
Experience mentoring or managing team members
SQL proficiency for data analysis
Experience with additional lifecycle channels (push notifications, SMS, in-app messaging)
Background in high-growth tech companies or B2C/marketplace environments
Familiarity with the real estate industry
Company
Apartment List
Apartment List is a smart, simple and seamless renting platform that’s dedicated to making the process fair and transparent for all.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$169MKey Investors
Janus Henderson InvestorsCanaan PartnersMatrix
2020-12-21Series D· $60M
2018-01-17Series C· $50M
2016-11-03Series B· $30M
Leadership Team
Matthew Woods
Chief Executive Officer
John Kobs
Founder & Chairman
Recent News
2025-12-03
Apartment List
2025-11-28
Company data provided by crunchbase