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Digitas North America · 11 hours ago

Senior Analyst, Search Engine Optimization

New York, NY

Full-time

Hybrid

Mid, Senior Level

$61K/yr - $94K/yr

2+ years exp

Digitas North America is a leading Networked Experience Agency focused on creating engaging brand experiences. As a Search Engine Optimization Senior Analyst, you will provide insights to inform clients' online marketing strategies and collaborate with various teams to optimize their digital presence.

Marketing & Advertising

Responsibilities

Consulting with internal teams and clients on search engine accessibility

Performing keyword mining, segmentation and mapping as well as gap analyses and competitive analyses

Providing optimization recommendations for site content

Developing and executing link-building strategies

Providing monthly/quarterly metrics reports to show value against all initiatives

Qualification

Search Engine OptimizationWeb DevelopmentHTMLJavaScriptCSSAnalytical SkillsGenerative AI ToolsProblem SolvingCommunication SkillsPresentation Skills

Required

A four-year degree in marketing, computer science or a related field

2 to 4 years of experience in search engine optimization, web development, or analytics

Basic knowledge of HTML, JavaScript, and CSS

Solid analytical and problem solving skills - and a knack for details

Strong communication and presentation skills - you're poised, articulate and convincing

Preferred

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation