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Spark Foundry · 14 hours ago

Director, Audience Strategy

New York, NY

Full-time

Onsite

Director/Executive

$129K/yr - $207K/yr

8+ years exp

Spark Foundry is a leading agency in the advertising and marketing industry, focused on leveraging identity, commerce, and artificial intelligence to drive business transformation. The Director of Audience Strategy will support internal agencies and clients by utilizing data and analytics to enhance audience strategy and targeting efforts, requiring strong analytical skills and collaboration with cross-functional teams.

AdvertisingMarketing

Responsibilities

Connect a sound audience strategy to client marketing technology and solutions to drive a more efficient and effective approach

Share knowledge with client and internal teams regarding audience insights and results to impact business needs, translating direction and strategies for all inter-agency teams, including media, creative, experience and CRM

Understand how identity technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy - understand the opportunities and limitations)

Partner with internal Activation teams to support media activation for audience targeting

Has a keen ability to validate growth audience thinking, inlcuding data minding & hypothesis testing

Ability to ingest client segmentations and partner with Data Architecture team to recreate/build in our internal tools

Has strong knowledge of internal resources, who to go to to solve problems & can identify needs that may require custom solutions

Provide thought leadership regarding audience-led capabilities, strategy, and DCO to the industry and senior marketing clients

Build client and industry presentation materials and present to director, VP, and C-suite level clients with a clear storyline that addresses client business needs

Demonstrated business acumen and a track record of success in the media services profession

Strategic thinker, seeing the bigger picture, with ability to analyze everything and think critically when solving problems to come up with unconventional solutions

Previous leadership and team management

Ability to build great relationships with clients, vendors, and reps

Serve as a mentor and thought leader to a team of managers and analysts, and be willing to share knowledge and teach expertise to members of the team within analytics and other cross-functional teams

Manages team independently

Owns client business-related decisions, with input where necessary

Accountable for Associate Director, Manager, and Associate level deliverables

Showcases the ability to manage & mentor others

Accountable for onboarding and team readiness

Inspires growth and innovation

Qualification

Digital Media PlanningAudience SegmentationData VisualizationDigital MarketingSQLPythonSASPresentation SkillsClient Relationship BuildingProblem-SolvingCritical ThinkingTeam Management