Publicis Health · 12 hours ago
Senior Strategist, Social Strategy
New York, NY
Full-time
Hybrid
Mid, Senior Level
3+ years expPublicis Health is a fully integrated team providing best-in-class services. The Senior Strategist, Social Strategy plays a key role in shaping brand presence across social platforms, leveraging insights and creative thinking to drive business impact.
AdvertisingHealth CareMarketing
Responsibilities
Serve as a subject matter expert on social media trends, platform behaviors, and the evolving digital landscape
Develop and activate social strategies grounded in audience insight, platform knowledge, and brand objectives
Translate insights into clear strategic frameworks, including social personas, content strategies, engagement models, and platform recommendations
Support development of digital and social programs, including content planning, tactical recommendations, and experience ecosystem design
Create social creative briefs and partner with creative teams to ensure concepts align with platform guidelines, pharma regulations and compliance, and user behavior
Collaborate with analytics, media, and monitoring partners to uncover insights that inform and refine social strategy
Participate in client meetings to represent social perspective, platform expertise, and strategic recommendations
Drive the development of content calendars and channel plans that reflect audience needs, brand goals, and emerging opportunities
Chip in to brainstorming sessions, workshops, and cross disciplinary working sessions for both current clients and new business
Support the shaping and optimization of omni channel experiences in partnership with brand strategy, engagement, UX, media, and creative teams
Maintain awareness of emerging technologies, digital innovations, and cultural shifts that influence how people engage with brands
Qualification
Required
3+ years of experience in digital strategy, social media strategy, digital marketing, or related fields
Strong understanding of digital and social platforms, channel roles, and how audiences navigate across ecosystems
Ability to analyze social data, platform performance, and behavioral insights to inform strategy
Excellent writing, communication, and presentation skills, with the ability to translate complexity into clarity
Experience developing content strategies, social briefs, and tactical plans
Familiarity with community and content management tools (e.g., Hootsuite, Netbase, Sysomos, Sprinklr, Spredfast)
Knowledge of digital tactics including web, email, mobile, and paid social
Strong collaboration skills with experience partnering across account, creative, UX, strategy, and media teams
Highly self‑motivated, proactive, and resourceful; thrives in fast‑paced and distributed team environments
Demonstrated ability to tell compelling stories that move ideas forward and engage clients
BA/BS degree required
Preferred
Experience working in healthcare or regulated categories is a plus (HCP or consumer)
Advanced degree is a plus
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Publicis Health
Publicis Health is a marketing and advertising company specializing in healthcare communications solutions.
1001-5000 employees
H1B Sponsorship
Publicis Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (4)
2023 (4)
2022 (8)
2021 (4)
2020 (9)
Funding
Current Stage
Late StageLeadership Team
Susan Manber
Chief Patient Officer
Recent News
globallegalchronicle.com
2025-08-04
2025-07-31
2025-06-25
Company data provided by crunchbase