Apply on Employer Site

MeUndies · 8 hours ago

CRM Associate

Culver City, CA

Full-time

Hybrid

New Grad, Entry Level

$79K/yr - $95K/yr

MeUndies is a growing company looking for a CRM Associate to join their Lifecycle Marketing and Loyalty team. The role involves leading the development, management, execution, and optimization of effective email/SMS campaigns and automations.

E-CommerceFashionRetailSubscription Service

Responsibilities

Manage email/SMS marketing comms calendar. Work with external agency to ensure that each campaign is set up, approved internally and successfully delivered against campaign requirements

Maintain internally supported email/SMS testing plans to optimize KPIs on our daily campaign sends

Own briefing process. Ensure briefing templates are filled out with messaging and product details by creative version that align with messaging strategy per campaign. Work with Project Management team to set deadlines to ensure assets/copy will be turned around and approved in time for deployment

Implement new triggered/behavioral flows to support strategic lifecycle initiatives

Set up technical configurations in existing retention platforms (ex. Friendbuy, Brightback, etc) as needed per ad-hoc requests

Support cross-functional key stakeholders across Customer Insights, Merchandising and Customer Experience and other internal teams. This includes but is not limited to supporting operational sends, featuring key products in comms as needed by the business and troubleshooting data/user issues

Ensure compliance around email/SMS processes. Partner with email/SMS vendors to keep up with compliance regulations and ensure compliance around permission-based marketing, privacy, spam regulation (CAN/SPAM), and deliverability

Stay ahead of the curve. You will track email best practices and monitor industry trends

Keep detailed documentation on email channel methodology, best practices, test results, data properties, triggered automation, etc

Monitor email channel health, including updating/auditing email automation and list growth to identify and resolve any issues

Partner with the CRM Associate to support other strategic initiatives as needed

Qualification

Email/SMS marketingESP experienceCampaign managementData analysisHTML email templatesA/B testingProject managementCross-functional communicationAttention to detailGrowth mindset

Required

Experience working directly in an ESP (preferably Iterable, Klaviyo and/or Attentive)

A solid background in creating email campaign calendars and campaign briefs, with a thorough understanding of direct-to-consumer eCommerce marketing practices

Experience with email execution: updating HTML email templates and dynamic properties, QAing, hitting send and reporting

Understanding of how to leverage data to trigger email/sms sends and personalize templates

Fervent attention to detail. You can confidently deploy emails free of grammar, spelling, typos, and other deployment errors

An understanding of email data properties, building audience segmentation, and exclusion filters. You know how to implement email personalization and dynamic content

A love of continuously testing and optimizing. You will perform iterative A/B testing to continually improve performance, including developing the test, defining the KPIs, and measuring the results

The ability to turn data into insights. Monitor, track, and report email/SMS marketing KPIs such as open rates, CTOR, Conversion Rates and Revenue per send to identify trends and spot opportunities quickly

The ability to work both independently while working and communicating cross-functionally. Must be able to operate both strategically and tactically in a high-energy, fast-paced environment

You are as comfortable developing a high-level strategy as you are loading an email

A growth mindset: you love feedback and have a never-ending curiosity that drives you to learn and innovate

The ability to work with tight deadlines and prioritize multiple tasks as necessary

Strong project management skills and highly organized

A love of the retention marketing channels!