Fancy · 1 month ago
Marketing Generalist
Irvine
Full-time
Onsite
Mid, Senior Level
$85K/yr - $120K/yr
5+ years expFancy is a company focused on brand growth and engagement in the rental market. They are seeking a Marketing Generalist to execute multi-channel marketing activities and collaborate with various teams to strengthen the brand presence and support campaigns.
Financial Services
Responsibilities
Execute multi-channel marketing activities across email, social, paid, content, and community
Develop clear messaging and assets tailored for renters (B2C) as well as property managers and advertisers (B2B)
Support content creation including blogs, landing pages, paid ads, emails, case studies, and partner materials
Assist with campaign setup and reporting across platforms (HubSpot, Google Analytics, ad channels, etc.)
Coordinate with the Partnerships team to support go-to-market materials for property managers and advertisers
Assist in managing Fancy’s brand presence across digital channels
Help run experiments and track performance to identify optimization opportunities
Organize campaigns, maintain calendars and assets, and support overall marketing operations
Partner with peers within the Revenue org to support in-app messaging and lifecycle communications
Contribute to market research across fintech, proptech, and advertising landscapes
Support event promotion and strategy, thought leadership, and community initiatives
Other duties as assigned
Qualification
Required
5+ years of hands-on marketing experience in a startup, B2B fintech/proptech, or B2C environment
Experience executing campaigns across email, social, content, and/or digital performance channels
Strong writing and storytelling skills — able to translate complex ideas into clear, engaging content
Comfort with analytics tools (Google Analytics, HubSpot, social analytics)
Ability to work cross-functionally and manage multiple projects
Highly organized, collaborative, and proactive
Interest in fintech, the rental ecosystem, or consumer app landscape
Ability to thrive in ambiguity and fast-paced environments
Preferred
Have worked on multi-audience products (marketplaces, consumer apps, or SaaS)
Be a creative leader, or creative thinker, and able to drive strategy
Have experience optimizing paid ads or lifecycle campaigns
Benefits
100% employer-paid medical, dental, and vision for you and your dependents
Catered lunches provided daily
Unlimited PTO — we trust you to take the time you need
401(k) with employer match
Equity opportunity (where applicable)
Monthly WellHub wellness reimbursement
A mission-driven, startup culture that encourages curiosity, ownership, and showing up as your full self
Company
Fancy
Welcome to the renter's revolution. Fancy is a financial cash first rewards app that provides consumers the dopamine hit landlords never planned on.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase