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AMP · 10 hours ago

Self Service Media Manager

02109

Full-time

Hybrid

Senior Level

6+ years exp

AMP is a leading commerce marketing agency focused on unifying strategy, analytics, creative, media, ecommerce, and trade marketing. The Media Manager is responsible for developing and managing the execution of commerce media programs, overseeing retail media campaigns, and ensuring successful program outcomes for clients.

AdvertisingInternetInternet of ThingsMarketingWeb DesignWeb Development

Responsibilities

Oversees and guides self-service retail media programs for portfolio of clients

Lead day-to-day team in planning, buying, management and optimization of self-service retail media campaigns

Main point of contact for client, third-party vendors, and internal departments for matters involving retail media management against client portfolio

Develop a strong understanding of client’s business, including their products & services, competitive landscape, and trends in their industry

Responsible for translating objectives from client and account leadership into actionable strategies and tactics for retail media campaigns

Contributes to the development and execution of retail media strategies, including developing strategic roadmaps, test plans, and risk/benefit analysis; as well as analyzing results and developing actionable insights

Demonstrates thought leadership and professional communication skills by developing and delivering client facing materials, such as presentations, Point of Views, business cases, and performance reports. Proven success managing client relationships directly

Oversee program budgets, invoicing, and billing reconciliation as well as inventory procurement, including contracting, spec gathering and ad trafficking

Employs analytical reasoning, data analysis, and critical thinking skills to manage campaigns effectively and efficiently

Collaborate with Analytics team to quantify the impact of our work on our clients’ business and drive continual improvements

Manage one or more junior team members, appropriately delegating to maintain a balanced workload while providing training, support, inspiration, and constructive feedback on their work

Stay up to date with all market/consumer trends and commerce media partners/platforms and actively share learnings with the broader team

Collaborate with cross-functional agency to identify areas for process improvement, centered around delivering client value and success

Oversee a Team of Media Coordinators, Specialists and Senior Specialists. Appropriately Delegate to Maintain a Reasonable and Balanced Workload for All Direct Reports

Identify Performance Expectations, Give Timely and Constructive Feedback and Conduct Formal Performance Appraisals for Direct Reports

Cultivate and Maintain a Positive Relationship with Vendor Partners (ex. Turn, Ubimo, etc.) Conduct Quarterly Reviews Under the Key Initiatives and Roadmap, While Articulating Our Key Pain Points

Help Inform and Prioritize Our Product Roadmap By Accurately and Regularly Collecting Internal and External Feedback

Participate and lead team, department and agency trainings

Develop strategic learning artifacts –POVs, platform-update alerts, assessment of industry news – on behalf to further internal and external (client) learning

Present thought-leadership to clients and peers within related landscapes to further personal and professional growth Lead client-specific and practice-specific educational sessions Mentor junior team members in cross-training efforts

Proactively identify growth opportunities within existing brands for additional partnerships, service

Ensure the Campaign Management Team is Delivering the Desired Outcome of the Customer and that the Customer’s Health and Usage is Maintained

Support Direct Reports in Troubleshooting Issues that Arise with Campaign Execution

Ensure the Integrity of Margin Management and Communicate At Risk Campaigns to Manager and Appropriate Stakeholders

Manage and Continually Improve Reporting and Evaluation Output for All Campaigns

Provide Strategic Direction on Client Calls

Work with Manager(s) to develop and plan strategies for testing new technology prior to full-team rollouts, including reporting out on performance and evaluating potential obstacles around implementation (process and financial)

Lead operational training initiatives to introduce new technology to wider media team, including post implementation quality assurance, troubleshooting and optimization management

Collaborate with Influencer Group to Further Identify Ways to Integrate Solution Offerings

Partner and Collaborate with Other Teams (Client Services, Production, Sales, etc.) to Identify Areas for Process Improvement, Centered Around Delivering Client Value and Success

Qualification

Self-service retail mediaData analysisCampaign managementMicrosoft ExcelBid management platformsAd tech toolsCommunication skillsProblem-solving skillsTeam managementTime managementInterpersonal skills

Required

6-8 years self-service retail media experience as both a practitioner and manager

Strong professional presence and communication skills

Comprehensive data analysis and problem-solving skills; able to draw conclusions and with guidance, you can devise strategic recommendations based on findings

Strong Microsoft Excel skills: pivot tables, vlookups, and chart building. Working knowledge of Visual Basic macros is a plus

Experience with bid management platforms i.e., SKAI, Pacvue, etc. and ad tech tools (e.g., Mediaocean, various RMNs, ad servers, and DSPs)

Strong quantitative experience with proven ability to interpret data and craft recommendations

Able to evaluate and recommend specific partners/tactics/tools, draft plans/performance reports in a logical format/flow, and effectively articulate overall program objectives/approach/results

Able to anticipate client needs/perspective/process and respond accordingly

Capable of developing and maintaining relationships with key media partners/vendors

Experience managing direct reports; able to effectively lead and motivate others from plan development through execution and measurement

Meticulous and well organized with persuasive communication skills (written & verbal)

Effective time management skills – able to prioritize and meet deadlines

Strong troubleshooting, problem-solving and issue resolution skills, along with an ability to collaborate cross-functionally in a fast-paced environment

Bachelor's Degree or equivalent experience