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Optimal · 16 hours ago

(Associate) Director of Integrated Media

Austin, TX

Full-time

Hybrid

Director/Executive

8+ years exp

Optimal is a performance marketing agency focused on achieving clients' marketing goals through data, technology, and expertise. The (Associate) Director of Integrated Media will oversee paid media activities for enterprise-level clients, ensuring effective strategy implementation, performance reporting, and collaboration with internal teams.

Marketing & Advertising

Work & Life Balance

Responsibilities

Account Ownership and Client Relationship Management – Serve as paid media’s primary point of contact for enterprise-level client(s) and day-to-day marketing partners. Lead monthly, quarterly, and annual performance discussions, both virtually and in person

Reporting – Partner with analytics and business intelligence to develop integrated reports that clearly communicate performance and provide actionable insights. Ensure consistency and accuracy across all reporting

Analysis – Evaluate KPIs, trends, and platform-level signals to identify opportunities, diagnose shifts in performance, and recommend optimizations aligned with the approved strategy

Collaboration – Work closely with the Director of Key Accounts, the strategy team, and internal teams including performance media, analytics, creative, and business intelligence to ensure seamless execution of strategic plans

Strategy Implementation – Translate the strategy team’s direction into actionable paid media plans. Support ongoing planning, budget allocation, testing frameworks, and channel coordination to bring the strategy to life in execution

Work with Industry Experts and Vendors – Maintain strong relationships with platform partners and agency-side experts. Leverage their insights and capabilities to strengthen media programs

Qualification

Paid media experienceFull-funnel planningAnalytical skillsExcel proficiencyPowerPoint proficiencyClient relationship managementBudget managementData interpretationCommunication skills

Required

8+ years of full-time, professional paid media experience across multiple channels, with demonstrated expertise in full-funnel planning, optimization, and reporting

Proven experience presenting to enterprise-level clients and senior marketing stakeholders

Strong analytical skills with fluency in interpreting platform, attribution, and web analytics data

Experience overseeing large budgets and multi-channel media plans

Ability to translate data into insights and communicate media performance clearly and concisely

Familiarity with MMM/MTA or multi-layered media structures is a plus

Proficient in Excel and PowerPoint

Excellent written and verbal communication skills

4-year Bachelor's degree in business, marketing, advertising, analytics, or a related field is a plus