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JustFoodForDogs · 16 hours ago

Creative / Art Director

United States

Full-time

Remote

Senior Level, Lead/Staff

$120K/yr - $160K/yr

8+ years exp

JustFoodForDogs is the #1 vet recommended fresh food for dogs, dedicated to helping pets live healthier lives through real nutrition. They are seeking a Creative Director or Art Director to lead creative strategy and execution across their digital ecosystem, ensuring the brand reflects product strength and drives profitable growth.

Animal FeedFood and BeverageFood ProcessingHealth CarePetVeterinary

Hiring Manager

Rachel Serfati

Responsibilities

Own creative strategy and execution for product content and PDP imagery across JFFD.com and digital retail partners

Partner closely with Brand Management to translate complex product truths (nutrition, health benefits, ingredients, science, sourcing, safety, transparency) into clear, persuasive, conversion-oriented visual storytelling

Collaborate with Growth, Ecommerce, and Analytics to test, iterate, and improve PDP performance

Establish scalable PDP frameworks, templates, and best practices

Translate business briefs into clear creative workplans, including required assets, timelines, and feedback checkpoints

Partner with the website team to develop high-impact creative across:

Homepage storytelling

Landing pages

Promotional and seasonal modules

Ensure strong alignment between paid traffic, on-site storytelling, and conversion goals

Support creative consistency and execution across wholesale partners (e.g., Amazon, Chewy brand stores)

Act as a creative thought partner for brand and marketing campaigns

Translate brand ideas into full-funnel creative systems, from upper-funnel storytelling to lower-funnel conversion assets

Collaborate with external agencies while maintaining strong internal creative ownership and POV

Lead photo and video shoots to support product and marketing content development

Partner with the Growth team to support in-house paid creative across:

Paid social

Digital video / CTV

Select offline placements (e.g., direct mail)

Develop concepts, hooks, and modular creative systems to increase testing velocity and learning signal

Balance performance needs with long-term brand integrity

Lead, mentor, and develop a team of two designers

Provide clear creative direction, prioritization, and actionable feedback

Remain hands-on in high-impact areas, especially digital and paid creative

Qualification

Creative strategyDigital-first creativePerformance-oriented creativeCollaboration with agenciesTeam leadershipCreative judgmentCommercial instinctsCPG experience